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Top Google Analytics Features
Google analytics is the free analytical tool offered by the Google. It is a very useful analytical tool as it is free and do not charge for anything or for any feature. If we compare it to the other analytics tool then it is much better as it gives all the idea about the website and its different demographics.
Google also let you to connect with its other tools like Adwords which make things easy and to configure is also very easy. It tracks the whole story of your website and helps in analyzing the website and data. Like if you want to track your traffic source then you can do it by getting into the audience and know that where you are getting the most traffic – organic, paid or social.
Google analytics is packed with the whole lot of features and here are the some best features of it –
Campaign Tracking
Campaign tracking is the most useful feature of Google analytics it tracks the each and every data on your website whether it is organic or paid or social. Importance of tracking shows up when you run a campaign and you have to measure traffic of a single campaign then you will get to know how much traffic you are getting from a campaign. All this tracking is done through the URL, each and everything is defined in the URL when tracking is set. It observe all of the pages in the website.Goal Tracking
Goal tracking is one of the best feature in Google analytics, it is the complex conversion tracking which deals with the conversion and make sure than whatever the goal you have set up it should be fulfilled like purchase of item, sign up of newsletter, or filling out lead form. Under goal you can choose the different goals in different pages and track accordingly. When a user complete the activity which is defined as a goal that counts for a conversion and if any user do not reach the end page or goal that also count where did they left so that required action can be taken. You can also set an monetary value to your goals which make things easy to determine the goals and revenue from the campaign.Audience report
Audience report is the wide spread details of your online audience, it include each and every aspect of the audience, you will get the different demographics of the audience like age, gender, geographical location, device, network carrier, browser etc. It gives the detail of your audience and according to the details you can take decisions accordingly. These data shows that where you need to update and where you can focus more to get the best traffic and conversions.Custom reports
Google analytics provide the feature to make custom reports, if you know how to make custom report in Google Analytics then you can make any report whatever you want in it and take the things forward. You get the different option while creating the custom report and take only those which are actually applicable in the report like if you want a report on sessions and users then you can filter both of it and make a custom report.Real-time Reporting
Real time reporting is also a very nice feature in Google analytics where you can track the user who is currently viewing the website or web page, this also defines the user demographics of real time user. It can be used for those campaigns which are very short in time or for an event. These were the few best features of Google analytics which helps analyst and marketers to analyze the data and make the decision accordingly. Apart from these 5 features, there are many more features which comes very handy.Explore More Knowledge
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