Digital marketing is very much essential to develop your business. Huge competition can be observed in every domain. In order to sustain the competition, marketing should be done. Before Digital marketing, people used to follow Traditional Marketing. TV channels, newspapers and radio are the only sources of advertising and are costly.

There is no guarantee that people will know about your business because lot of ads are displayed. Digital marketing is the revolution in promoting and advertising the business. Lots of people are spending time online via gadgets like smartphones, laptops, pc’s and tablets. These are your target audience and let’s discuss some of the tips to build Digital Marketing Campaigns.

Know your audience:

Every business comprises of any category of products and services. The type of audience to be targeted should be decided before starting the campaign. Planning with perfection gives best results. Both time and money are saved by selecting the audience.

Give more priority for selecting keywords:

We all know keywords play important role in SEO. You can find many keywords associated with a niche with Google Keyword Planner. But finding keywords with less competition and more searches is difficult.

Google search engine follows algorithms where keywords are one of the key elements. The websites with good use of keywords can be easily seen in the first page of search results. More usage of keywords is called keyword stuffing and this leads to decrease in the page rank and reputation.

More Back linking leads to more traffic:

A link in web page or blog that redirects to other websites is called backlink. We often observe backlinks in almost all websites. The more backlinks you have, the more traffic you get. They should be quality websites otherwise you won’t get the result expected.

In an article, to make the user know more about something, a link is placed so that he/she gets redirected. Those links may be your web page inner links or of other websites that have a good reputation.

If you need backlinking, then the quality content should be written and website should be user-friendly. As you provided other website/blog links as backlinks, few other bloggers will provide your link if the information is of good quality.

Plan an effective strategy to approach targeted audience:

Just knowing your audience is not enough. You have to think from their perspective. What type of ads attracts them most? Does it work with discount rates on products, flash sale or cash back on products?

In general, a user most probably will click on the advertisement if it’s priced at lower than the actual price. We clearly show that on a special note or event, the price is reduced. As we are targeting the audience that is interested in that product, as soon as they see discounts, a click on an ad can be expected.

Even though every user may not buy the product or use service, but they will become Leads. With the good approach, some of the leads get converted into customers.

Be social:

Commenting good on other website or blog posts will make fellow bloggers do the same. Improve your relationships in social media. As you improve, business gets exposed to more people in less time.

Follow the daily checklist:

There are some things to do every day in order to maintain and improve page ranking. Depending on the rank, Google search engine displays the websites in order. Websites with high ranking will secure top spots.

Here are some of the tasks to do daily which are as follows.

• Post something related to your business every day in social media to be active.
• Making sure that new articles are not stuffed with keywords.
• Doing on-page and off-page SEO.
• Developing the healthy relationship with users by replying to their comments.
• Checking the status of Leads conversion to customers.
• Making sure customer queries are processed without delays.

Websites should be mobile friendly:

Most of the people are using smartphones nowadays and they search all the information right in their phones. When a user clicks on the ad to find out details and if the website is not user-friendly, without the second thought he/she closes the website. Such activities increases bounce rate which impacts the page rank.

A website in mobile view need not have all the details displayed on the original site but what is required can be placed. The website should be user-friendly and easy to navigate between pages.

Too much of data is also not good:

The websites representing a business should consist of all the data related to business. But if the website is all filled with data, it becomes unreadable to the user. Content should be structured in a readable manner with suitable headings, subheadings, and points. If it’s a situation where more data is mandatory, write the content in the readable format.