How to test is Digital marketing worth for your business?

How to test is Digital marketing worth for your business?
Digital marketing is pretty much required for every business. Whether it is a small scale or a large scale, marketing is needed to advertise and promote your products. More people get to know about the business with the help of marketing.

Before Digital marketing:

Traditional marketing is used before the arrival of Digital marketing. Advertisements are displayed in Televisions during breaks, newspaper ads, radio and in events. The problem is that promoting in Traditional marketing is costly and time taking. One doesn’t know whether the promotions have reached the audience or not and there were no tools to analyze the work for any improvements.

Digital marketing:

Technology has earned its place in every home. With smartphones, tablets, PC’s and Laptops, gadgets have become a part of daily life. Previously, people used to believe in some brands that they will provide top quality products. Public were least bothered about new companies. But the case is different now. Before buying a product, they will search for reviews and ratings online whether the product is coming from a reputed company or new ones. People proceed to buy only when they get satisfied with good ratings online. So nowadays, Business is entirely dependent on online presence. To achieve this, Digital marketing is required. Digital marketing is relatively cheaper when compared to Traditional marketing.

Why Digital marketing:

The general concept of marketing is that advertising and promotions for a business must be done in areas where you can find more people. For example, Traditional marketing used TV’s for promotions because public used to watch serials, movies, news channels and many more. The same applies to radio and newspapers. Digital marketing also works on this principle. People on average spend more than 3 hours a day on smartphones and laptops. Whether it is social media, Youtube or just browsing Google for information, people are spending their time. That’s where marketing comes into play. All the techniques in Digital marketing target the audience and optimize websites in the favor of people’s searches. SEO (Search Engine Optimization), SMM (Social Media Marketing), E-mail marketing, PPC (Pay per Click) ads marketing, content marketing are some of the techniques used. Profit and loss in business is now entirely dependent on how you do Digital marketing. It is true that the process takes time but being patience with results and optimizing the website according to statistics helps in generating revenue.

Testing Digital marketing:

Out of many, Google and Facebook are ruling social media. Google Analytics is the tool for analyzing statistics and Insights is the tool for Facebook. Before testing, the things to be done are as follows.
  • Make a website with domain name relating to your business.
  • Do SEO for a website and add unique content with the good amount of keywords.
  • Do E-mail marketing, PPC ads campaigns, Facebook ads for improving client base.
  • Starting months will be hard with less number of customers but maintain the quality.
  • Every 3-4 months create a report of customer count, errors reported and number of people the business is reached.
  • There will be an improvement in statistics in the next progression.
  • If reports are not up to the expectations, professionals will optimize the strategy for better outcome.

Reports and statistics help in improvement of business:

Online tools like Google analytics gives an outlook of details like how many people daily visit your website, their comments and the location from where they visit. Google Analytics is a complete package of statistical analysis. In normal cases for every 3-4 months, reports are taken and after the next 3 months if the reports show a significant increase in traffic then Digital marketing strategy is working. If the output is not coming as expected then changes in strategy can be done for improving results.

The conversion rate of Leads to customers is more:

The ultimate goal of any business is to increase their clients and revenue. With Digital marketing there is 80% conversion rate from Leads to clients. That’s 3 times more than traditional marketing. Leads can be obtained by locking up some important content or a file and asking people for signing up to the website for the files and content. Most of the people sign up with their e-mails. E-mail marketing comes to play now. E-mails like updates and news about your business, flash deals and discounts on products should be sent to people. Few people who are interested in doing business will contact the company via e-mail or phone numbers provided on contact page.

Maintain healthy relationship with clients:

In a business, both audience and existing customers are important. Replying to queries posted by customers in time makes them feel special. On the other hand, taking more time for replies makes them frustrated. Word of mouth publicity should also be considered. If a product from a company is good, then people share the information to their friends and relatives. This is called word of mouth publicity and based on the requirement, they will buy the products based on ratings given.

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