STEPS FOR WRITING SEO CONTENT

SEO ( search engine optimization) is a technique used in publishing to increase web page visibility and traffic that increases search engines ranking by the seo company. When writing for SEO purposes there should be strategic placement of keywords phrases in the texts and further inclusion of links that boost your readership. A keyword phrase is the blurb that will appear in search engine results. Your keywords should provide succinct explanation of what your visitors should expect once they get there. Make your SEO writing a fine art by mixing words with persuasive keywords to appeal to both human audience and the search engine spiders to crawl up your site. In order to optimize your site for search engines you will have to follow these steps:

• Solve Your Audience Problem – Everything written on a website should essentially provide a solution to your visitors’ problem, whether it is creative or engaging. Identify your prime audience, their problems and then show how you will solve their problems. A well written article that solves problems will attract more traffic, meaning many readers will visit your site. Consequently, if your article is well written it is attractive to link marketers and will increase the likelihood of advertisers wanting to use your site for their advertisements.

• Ensure that Your Website is About One Particular Thing – Although you website can be for other stuff too, choose one topic primarily that offers a clear explanation for your message. Write as if SEO doesn’t exist, get the message across first and communicate to humans. Your message should be powerful and without shackles of keywords to ensure that your visitors are compelled to continue reading.

• Include Keywords Where They Matter Most – You can use both short and long tail keywords to ensure that people can identify your website with the words they put into search engines like Google to find what they are searching for. Once you understand your best keywords you can start to use them in your copy.
• The most important places to use your keywords are; title pages, Meta description, headings and main copy. Get your keywords as close to the title page as possible but don’t not stuff your title with keywords to make sure it still remains relevant. Meta description keywords are the short summary that you see in search engine results.
• Your Meta description should not be more than 155 characters and should be written for the reader. Ensure each page on your site has keywords on the main headline and subheadings too. When using SEO keywords on your main body copy, you should avoid stuffing to ensure that the copy is easy and pleasant to read.

• Always Link to the Internal Pages of Your Site – Most content managements links directly, if yours doesn’t, make it intentional and cross-link the most important pages directly to your homepage. You can use permalink structures that include keywords .e.g in your URLS.

• Improve Your Page Load Times – Get rid all non- essentials that bog your websites e.g. large images, plug-ins, music players and flash graphics. Make your sites navigation intuitive to enhance usability and good user experience. Link your site to other sites with relevant content and have other sites link to you by guest posting on other blogs. These inbound links are very important for search engine optimization, Include a blogroll, resources page, and a link list to promote your search engine results.

• Index your Website in Search Engines and Avoid Changing Your Domain Name – The period of your URL existence has an impact on your site’s search rankings, be patient, and give it time. If you keep on launching your blog every now and then you will never see your site achieve its objectives. Index your site is search engines such as yahoo, bing and google to make sure that your content will be automatically found.
• Optimize Images- Adding images makes the content attractive and creative which attracts more users to spend time on your website. The images should be properly optimized and compressed to improve page loading speed. You should use alt tag to inform search engine crawlers about the topic of the images.

Keyword stuffing duplicate content and cloaked content is a bad image for your site from a marketing and PR perspective and has a negative effect to your website. Beware of spammy content. If you are curious on how your site is performing on search engines, you can use website grader to check your overall performance and rankings.