What is an SSL certificate and how does it relate to SEO?

You’ve probably noticed that some URLs begin with “http: //,” and some with “https: //”. Maybe you notice that “https” often have websites where you have to exclude sensitive information, such as sites where you pay online. What is this “s” and why some sites have, and some do not? “S” is in this case the code for secure and means that the link to that site encrypted and secure. Behind the “https” stands Secure Socket Layer technology, or SSL. SSL certificate (Secure Sockets Layer), also known as a digital certificate, is the standard security technology that creates a secure connection between the web site and web browser visitors. Ensuring that all data in the context of these connections are secure and private, SSL prevents stealing important information. SSL is the most widely used security protocol in the world and in addition to data protection with payment cards, used for secure login to web systems, e-mail and related applications, connections between the client and the Web server, file transfers, etc. If you sell products or services through your website and accept credit cards online, you need an SSL certificate to ensure the security of your site. Furthermore, if you do not sell anything on the Internet, but you want to increase the credibility of your site, make sure the lease and install a certificate. SSL is an important part of the success of every SEO Company in Gurgaon. Although its primary function is to protect the information, SSL is good for SEO. SSL certificate is a new standard for your website and it could be valuable too. It helps to improve SEO rankings. Customer safety is a top priority for the most popular search engines in the world, which for all its services, Google uses “https” encryption. However, Google does not stop there but wants people to stay safe on the sites they access through Google. Google favors, or better-positioned sites that have “https”, and we know a better ranking means more traffic to the site. Therefore, SSL has become part of Google’s algorithm for ranking search results. When data is transmitted between the visitor and the website through the regular HTTP protocol, they are not encrypted and are visible to everyone on the side. Imagine sitting in the cafeteria and using public, free Wi-Fi connection is trying to buy something on the Internet. Without SSL, anyone who is even remotely acquainted, could ‘catch’ your important information and use it in unintended purposes. When the HTTP protocol is protected by SSL, it means that HTTPS keeps your information in two different ways: encrypts the data so that it is impossible to see your private data and also provides a reliable mechanism for identifying the site visitor that the site is not a fake. Web site owners who want to increase the safety of their visitors need to take the SSL certificate issued by one of the reliable companies that carry the Certificate Authority (CA). After purchasing a certificate, a certain CA company verifies that the person or organization that takes the certificate really the site owner before a certificate is issued. This can last from a few hours to several days, depending on the type of SSL certificate. When you choose a brand, you need to consider (or consult with experts) what type of certificates you need. In the case of the bank’s website or online store, it’s recommended to use the so-called Extended Validation SSL certificates. They differ from other certificates in color in the browser. When the site is such a certificate, the name of the site will be colored green. Standard certificates are recommended for sites with less sensitive data. Site address with a standard SSL certificate is not green, but when you click on the icon you will be able to see who owns the site. Guarantees of these sites are high. If you require SSL certificates to protect internal communications, for example, to exchange e-mails, then basic SSL certificates are sufficient. Here the connection is encrypted as with other certificates, but the difference is that it does not say who owns the site.