PPC Services for Telecommunication industry

Netscape India Pvt Ltd provide PPC management services for telecommunication industry to reach their potential customers over the google search results and generating quick leads. Telecommunication industry have more benefits of of ppc advertising over other businesses due to specific targeting as per some of advanced audience filtration as per telecommunication industry potential audience. Whatever be the size of a company or the industry in which it operates, without proper marketing activities it is very hard to maintain a customer base in today’s world.  If you belongs to any telecommunication industry and looking to generate quick leads then feel free to take a trial with our ppc management services to increase the subscription rate of your packages and products.

PPC Services is Demand of Every Telecommunication Industry

The digital age has taken over and every bit of information is available on the internet. People spend more time on their mobile devices while travelling from their home to work which signifies only one thing; people today want information on the go. Time is in short supply and people do not waste it going from one store to another to enquire about their needs. Just as a proof, to showcase the increasing dependency on the internet, on an average people conduct more than 160 billion searches on Google monthly. In order to capitalise on this benefit of wider reach all business houses have sort to come online with their products and being in the service industry is even more difficult as you have to keep up with the diverse needs of the customer while maintaining your quality of service. Despite being the connecting bridge between people, the telecom industry has suffered a huge loss. The revenue growth rate has gone down from 4.5% to 4% in the past 5 years and in a survey conducted 2 years ago, more than 60% of the respondents had expected the competition to go in the range of 8-10 with 10 being the highest and 1 the lowest. The process of digitisation has forced the telecom companies to provide new and innovative services as the basic voice and messaging services are becoming non-existent. These losses could have been easily avoided, had the companies laid proper focus on their digital marketing campaigns. However, when we say digital marketing campaigns, we stress on the PPC or pay-per-click ad campaigns for they are the best way to generate quality traffic and relying solely on organic posts would be too great a risk to take. Let us read on to find out why PPC for telecommunication industry and what can be done to increase the efficiency of these campaigns.

Why PPC for telecommunication industry should be run?

Here are some facts which support the statement that PPC is the answer to getting past all the content chaos on the digital platform and why telecommunication companies should focus on running them- 1) Google AdWords results receive 65% share of clicks which start with or contain particular keywords and phrases, while organic results account for only 35%. 2) Visitors gained through PPC are 50% more likely to purchase something than visitors obtained from organic posts. 3) PPC ad campaigns help increase brand awareness by more than 75%. 4) For every $1 a company spends on AdWords, they generate a revenue of $2, which means full cost recovery.

What can be done to increase the efficiency of PPC ads for telecommunication industry?

Even though stats show us that there is a positive future for PPC in digital marketing, it guarantees no success for companies. Here are a few things which they can do to ensure proper results for their ad campaigns- 1) Relevant and Informative Content: Whatever content that is you post on your blog forums or website should be relevant for the customer. Make sure that you have the right set of keywords targeted and that the displayed results for those searches match the need of your visitor. Even if the person is an existing customer, they would want their search results to be exactly what they want to know. For people who might be new to your company’s service, make sure that apart from being promotive of your brand and product it also informs them about the latest trends in the market and about the various packages they can avail as per their benefit. For this, the answer again is extensive coverage in keyword targeting and relevant content. You can also use Google analytics to track the number of visits on the different types of posts and accordingly you can map the responses to check which are your regular customers and the new or probable ones. 2) Landing Pages: Landing pages should be directed to what the visitor wants to know. Like we mentioned earlier, people nowadays do not have that much of time to go through the entire website in order to find what they are looking for. You have to serve it to them instead, and if you are not willing to, there are hundreds of others. Also, your landing pages should be mobile optimized to keep up with Google’s ‘mobile first’ policy in order to have a fair chance of being displayed in the top 10 search results. 3) SEO: SEO or search engine optimization works hand in hand with PPC. SEO defines your ranking in terms of search results which can only be good when your keyword targeting is done properly taking into consideration all variables such as long-tail keywords, eliminating negative keywords, extensive searches, etc. On the other hand, your PPC ad campaigns will provide you with better results if your SEO rankings are good. High SEO rankings automatically increase your chances of being displayed in the top 10 search results which increase your chances of conversion from lead to sales.