PPC Management Services for IT Industry

It Industries always need new projects and customers to sell their service or products . If you are also a IT company and who is looking to sell their service or product through PPC ads then feel free to contact Netscape India Pvt Ltd, we are one of reputed ppc agency in gurgaon with highest ROI results. In today’s world, being a service provider in the IT industry is not an easy task. With breakthroughs happening on a regular basis in terms of technology and connectivity, client needs are growing diverse in nature and keeping up with all the requirements can be taxing. Moreover, one also has to keep in mind that they are not the only service providers. Competition is huge and so is the scale of operations. A single IT firm has to manage the systems and technological infrastructure of hundreds of other companies taking into consideration their own profitability and employee satisfaction. Amidst all this, the marketing needs are almost neglected however with the advent of digital marketing companies can now keep a more accurate record of their ad campaigns, their efficiency in terms of lead generation and conversion to sale because business is all about maintaining the existing customer base as well as attracting new leads. We are all aware of the many benefits provided by digital marketing some of which are wider reach, increased ROI due to lower cost per lead, accurate result measuring. The only drawback of providing so many advantages is that it has caused almost the entire market to shift to digital. With the amount of content that is produced online every day, it is chaos out there and without proper application of resources and ideas it is very easy to get lost. As a service provider it always more important to be visible because of the uncertainty of needs a future client may have. In other words, building a brand value is of utmost importance as it may attract a lead. Now, the only way to get past the chaos of the digital content production and achieve effective results is through PPC. In the simplest of words, it is generating paid or promoted traffic on your website. Whenever someone types in a keyword or phrase in the search engine, your website link shall be displayed and for each click on your link, you have to pay a small fee, which is based on the total number of clicks or views on the ads.So, let us read further to find out why IT companies should focus more on their PPC ad campaigns, the challenges faced by the IT companies and what can be done to increase the efficiency of these campaigns.

Why companies should focus more on PPC for IT industry

Let us straight look at some facts which will give us a clear idea as to why PPC is the go to method in digital marketing for IT industry as well as other companies- 1) Every month globally people conduct more than 160 billion google searches. 2) There is a 27% higher chance of consumers buying goods in a store if they have seen the ad online. 3) According to Creative Roots Marketing, there are more than 300,000 mobile apps serving Google Mobile ads. Talk about increased dependency on mobile devices! 4) More than 65% software companies have acquired a client through LinkedIn paid ad campaigns. 5) For every $1 a company spends on AdWords, they generate a revenue of $2, which means full cost recovery.

Challenges faced by PPC in IT industries:

The 2 basic challenges faced by PPC in IT industry in the market are as follows- 1) Large Competition: As we mentioned in the beginning, the competition in the IT industry is growing day by day with new service providers emerging every now and then to fulfil the diverse needs of clients due to increasing complexities. As a result of this, while purchasing any software or during negotiation deals, customers usually compare at least 3-4 IT firms which lowers the chances of conversion from lead to sales. 2) Budget: By budget we mean both the budget of the client and the service provider. First of all, the IT firms have to keep a check on their costs because software services usually require lot of extensive research and free trials before finalisation. They have to decide the number of free trials they can afford to test and allocate research expenses. Talking about client budgets, due to the high one-time costs, all internal parties have to pass an approval whether the software will add value to the business, what will be the return on investment, etc. All this takes up a lot of time and delay costs have to be incurred by the service providers.

What can be done to increase the Efficiency of PPC Ad in IT industry

In order to get better and more effective results, IT firms should try to implement the following strategies in their PPC ad campaigns- 1) Integrate Customer Experience: Customers are the main organs for any business. While creating an ad you should always think from the customers view as to what services they would want and incorporate the same. After sales services has become a highlight nowadays so make sure to integrate them as part of your overall services. The main idea should be to create such an atmosphere which induces a consumer to return to you. Thus, increasing brand loyalty and value. A perfect example of staying relevant to customer needs is to create a landing page which matches the search requirements of the audience, leading them to exactly where they want to go. It also involves knowing exactly what you sell and what your audience wants. In case the customer needs are different, you should force your service on them. 2) Mobile Optimization: The only way now that you can get any added advantage from Google is if your website or ad campaign is mobile optimized. By doing so, you increase your chances of appearing in the top 10 search results on Google with the help of the ‘mobile first’ policy. This has rolled out due to the fact that people tend to surf information on their mobile devices than on desktops.