PPC Service for Insurance industry

PPC Service for Insurance industry
If you are looking for a PPC Company who generate leads with lowest budget then discuss your requirements with expert ppc team of Netscape India Pvt. Ltd. Our PPC services can help you to reduce the cost of single lead and conversion and help you to achieve the high ROI. The insurance business as a whole is one which rarely has any downfall. People buy insurance policies around the year for various purposes such as to cover their health issues, provide cover for their properties in case of any damages, insurance against theft, life insurance policies to provide for their families, etc. This reason proved enough to ensure that the domestic life insurance sector of the industry generated a revenue of US$ 30.1 billion in the FY 2017-18. The general life insurance sector on the other hand witnessed a growth of 17.54% Despite so much growth in revenue as well as market share, the inside story of the insurance industry is almost the same as others. The competition is cut throat. Out of the 57 companies carrying out this business, 24 provide life insurance of which only 1 is a public-sector undertaking, while the rest are private. In today’s technology driven world, reaching out to the audience has been made easy. Digital marketing has opened up large prospects for every business to attract as well as maintain customers. However, with the amount of content that is produced on the internet with each passing second, and the number of competitors, it becomes impossible for companies to gain results through their organic Digital Marketing campaigns. In order to drive leads through paid posts, the best and most reliable way is pay-per-click advertising or PPC for insurance industry. Not only does PPC for insurance industry help build a strong SEO for your website, it also enables you to increase customer interaction and is cost effective, for you pay only when somebody actually clicks on your advert. Reports suggest that an average insurance customer spends around 40% of their research time about various deals on mobile devices. So, if you are wondering whether or not to opt for this service, read on to find out how PPC helps insurance industry, what are the major challenges in this field and how you should plan your PPC ad campaigns for insurance industry?

How PPC helps Insurance Industry:

As mentioned above, the level of competition in this industry is huge and we are well aware that the operations in the insurance industry are carried out through independent or grouped agencies to ensure a steady flow in the complex structure. When people look up information on insurance policies, they want specific details such as the cost, the benefits, etc. They are not interested and also do not have the time to go through your entire website. PPC helps you find potential customers as you target the keywords they use. When people find those keywords in your ad, they will be willing to hear from you. A PPC ad for insurance industry with an appropriate landing page, brief description and a catchy title will help you convert casual visitors into paying customers.

Major Challenges in insurance industry while practicing PPC:

Customers are always looking for better offers and with as many as 50+ companies available brand loyalty is largely affected. Also, with renewal premiums being highly priced, customers are more willing to opt for low cost policies. Compared to other industries, the cost per lead or CPL is high. The targeted keywords are expensive, in the sense that you have to pay a higher amount to the search engine in order to place your ad in the top 10 search results with that particular phrase or word. However, the biggest issue for PPC for insurance industry is the amount of traffic which is untapped due to the use of long-tail keywords. Companies feel that by providing a total description will help get them better results whereas it is the exact opposite.

How you should plan your PPC Campaigns for insurance industry:

In order to drive the best results through your PPC Campaigns for insurance industry as a part of your digital marketing strategy, these are 2 points which you should keep in mind- 1) Know your Products: Insurance is of 2 types; general and life insurance. There are different types of general insurances and it is important for you to know which of them provide you the highest of conversions. You can use conversion tracking tools such as Floodlight variables to segregate the products and invest on them rather than blowing your budget on low value products. 2) Know your Market: When we you should know your market, we mean to say you should have proper knowledge as to where you stand in the market in terms of brand value, your customers and your competitors. If you feel that your brand value or recognition is not up to the market standards you can curate the campaigns accordingly, which will provide information on a whole to your customers about your company as well as your products. Knowing your audience means having the knowledge of the demographic reach of your business, whether you serve to the youth or are more inclined towards the older generation. It helps you to plan your policies as well as marketing campaigns accordingly to suit their level of interest. Having knowledge about what your competitors are doing is of the utmost importance as it helps you price your policies to stay relevant in the market. Too cheap and people will consider it inferior, too high and people will opt out. If you price your policies smartly, you can easily allocate the surplus balance to your PPC campaigns which will help generate better results with the help of extensive reach and bigger targets. Other than these, the other points which you should keep in mind while designing your ad campaigns for PPC in insurance industry are:
  1. a) Work on improving your websites mobile compatibility.
  2. b) Do not just focus on Google, try out other search engines such as Gemini and Bing.
  3. c) Ensure that even if a lead is not converted, you provide the best service to help build brand reputation.
  4. d) Use Geo-targeting to ensure that your ads are displayed to targeted audience in your prime area of service, giving better chances for conversion.
  5. e) Use short phrases, keywords and catchy headlines to attract more customers

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