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PPC Services for Gifting Industry

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PPC Services for Gifting Industry
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Be it our birthday or any other occasion such as a festival, we all love receiving gifts. No matter how big or small they are, they make us feel special while bringing a smile onto our faces. Despite knowing what the other person likes, buying gifts can be difficult at times, however we have business houses now which help us with our gift needs for all sorts of occasions. All thanks to the growing economic development of India, the culture of personalised gifts is on the rise. Another reason for this rise is the improved standard of living enjoyed by people wherein they can afford to purchase such presents. As of last year, the gifting market in India was valued at $30 billion and with the digital age coming up on us, a share of $400 million can be attributed to online sales. With ease of access and huge variety available, people are gradually starting to shift to the virtual world in order to fulfil their gifts needs. This has caused almost all such business houses to shift from physical to digital sales method using digital marketing. Even though this phenomenon has boosted the online sales, the amount of chaos caused by the content produced by every company is unimaginable. With organic posts failing to generate the desired number of leads, companies are desperately looking for other ways to attract traffic to their website. The answer to this has been in front of them all this while; PPC or pay-per-click ad campaigns. In this, companies target keywords or phrases used while searching a particular product and sponsored links are purchased. Every time somebody actually clicks on your ad, you pay a nominal fee to the search engine.  Not only does PPC help build a strong SEO for your website, it also enables you to increase customer interaction and is cost effective. A report suggests that on an average a customer searching for presents conducts an online research 30% of the time. Let us read further to find out why the online gifts industry should integrate PPC services into their marketing models, the benefits enjoyed by PPC and certain tips to increase the efficiency of these ad campaigns.

Reasons to integrate PPC in gifting industry

Without creating any suspense, let us take a look at some statistics which support PPC services in gifting industry. 1) Every month people all over the globe conduct more than 160 billion google searches. 2) There is a 27% higher chance of consumers buying goods in a store if they have seen the ad online. 3) PPC ensures full cost recovery. Let us say that if you spend $1 on AdWords, you will be able generate a revenue of $2. 4) PPC ad campaigns help increase brand awareness by more than 75%. 5) People attracted through PPC are 50% more likely to purchase something than those obtained from organic posts. 6) Google AdWords results account for 65% share of clicks which start with or contain specific keywords and phrases, while organic results attribute for only 35%.

Benefits for using PPC for gifting industry:

1) Insights: Google AdWords is the single most opted medium for PPC advertising and by using it in combination with Google Analytics, you can see high-end performance details including the number of conversions made per click. It also helps you analyse what type of traffic is being generated and whether it is yielding any effective result or not. All these utilities help in staying connected with your end business goal and also measure ROI accurately. 2) Geo-Targeting and Ad Scheduling: The Geo-targeting feature of PPC helps you to exclude the users who are outside of your target location which help reduce unnecessary costs. If you have a store in areas near your desired audience, they might drop in after seeing your ad to enquire more. This ensures that your offline sales grow as well. Ad scheduling helps you to determine the days and specifics timings to run the ads, thus cutting down on the cost. Reduction in costs helps achieve other benefits such as, higher profits, better ROI, etc. It is important in this industry to display ads as per the season or the occasion. No one will buy Christmas gifts during summer. So, why waste money by advertising the entire year-round.

Tips to increase efficiency of PPC in gifting services:

1) SEO: SEO or search engine optimization works hand in hand with PPC. SEO defines your ranking in terms of search results which can only be good when your keyword targeting is done properly taking into consideration all variables such as long-tail keywords, eliminating negative keywords, etc. On the other hand, your PPC ad campaigns will provide you with better results if your SEO rankings are good. High SEO rankings automatically increase your chances of being displayed in the top 10 search results which increase your chances of conversion from lead to sales. By optimizing your website for mobile devices there is an even better opportunity for the same all thanks to Google’s ‘mobile first’ policy. 2) Create Dedicated Landing Pages: Prospective customers hate it when they have to go through your entire website looking for their perfect gift. By creating dedicated landing pages for keywords, not only do you save your customers time but build your reputation and also increase the chances of conversion for sooner the customers find what they are looking for, the quicker they will checkout from their cart.  Moreover, Google AdWords rewards those marketers who can create customer satisfactory landing pages by charging less per click.

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