How to do on-page SEO to rank higher on Google SERP

 How to do on-page SEO to rank higher on Google SERP
How to do on-page SEO to rank higher on Google SERP
In this article, we will guide you on what is On-Page SEO and what actions are included in on-page SEO like how to optimize your content for a huge impact on visibility to rank SERP, this will strive to provide relevant  information that is as comprehensive as possible,

What is on-page SEO?

On Page SEO is the process of optimizing each page on a website to achieve higher ranking on the search engine results pages (SERPs). The focus of any page seo strategy should be to ensure that the user can find what they’re looking for. The more links and on-page text that a search engine can index, the more likely it is that your site will rank highly on Google search engine. On-page SEO are the actions carried out on a website to improve its ranking in search engine result pages.
These actions include:

Optimizing meta title and meta description

Title tags are HTML meta tags that identify the webpage and are used by most modern search engines to show things like website name and description in SERPS (Search Engine Results Pages). The meta title can be used to identify keywords or phrases on a page that describes what the page is about. The meta description is the text that appears below a website’s title, sometimes at the top of the page. It delivers a concise summary of what the page is about and should be between 150 and 160 characters. The importance of optimizing the meta description and meta titles on web pages cannot be overstated as they often surface in search engines and will be what catches a user.

Creating content that is relevant to the information that users search for

The content you create should not just be good to read but also relevant. The content should be tailored towards the audience’s expectations and needs.
There are five main ways to create relevant and targeted content, which are:
  •  Conducting research on the audience’s interests and motivations, such as what they read, what they like to watch, who they follow on social media, etc.
  •  Paying attention to the information that was shared on a certain topic by your audience in order to have a better understanding of their needs and expectations.
  •  Monitoring your audience’s reactions when publishing content in order to know how well you meet their expectations
  • Creating content solely based on insights from research that is conducted with an open mind.
  • Ensuring content is up to date with the marketplace and trends.
  • Rich media content Creation (Infographics, Slides, and Video Content)
Rich media content is a type of visual content that engages and inspires the audience in an entirely different way. It is created with a variety of formats such as Infographics, Slides, and Video. The main benefit it provides is to communicate the message in an intuitive manner. The ultimate goal of this type of content is to create a visual representation without using any textual means. It helps customers to understand the product well by easing their understanding.

Focus on Keyword optimization( Keyword Proximity, Keyword Prominence, Keyword Density

Keyword optimization is vital for SEO purposes and helps to rank higher in search engine result pages (SERPs) and target of your potential audience
There are 3 main parts of keywords optimization

Keyword Proximity

Keyword proximity is the placement of keywords close to one another in a sentence or sentence fragment.

Keyword Prominence

Prominence (keyword prominence) is all about how high up on the page, inside the SERP, your webpage will rank for a certain keyword or phrase.

Keyword Density

Keyword Density is the ratio of times a keyword appears on the page, to the total number of words on the page. The higher your keyword density, the greater chance that you will rank for those keywords. Typically, keyword density should be between 3% and 14%. The closer it is to 14%, the less important it becomes. Continuing to use high-value keywords in sentences that are not repeating them will make them more prominent than if they were just repeated over and over again. Keywords should be used as fully as possible on each web page. Keywords should not simply be repeated over and over again. They need to be used in sentences that are interesting and help tell a story so they can rank for their intended keywords without being too repetitive.

Anchor Text Optimization

The anchor text is the hyperlink text that links one web page to another. Anchor text optimization refers to a practice of using search engine optimization techniques of keywords and phrases in the anchor text.

LSI (Latent Semantic Indexing)

LSI or Latent Semantic Indexing is a metadata indexing technique used by search engines for ranking web pages. It helps to identify the relevancy of web-pages. LSI uses keywords in a page and finds other words that are semantically related to those keywords.

Navigation in Page

Links are document connections between two or more web pages, which allow users to quickly navigate from one page to another. Links are also how search engines know how a page links out at other content and how other web pages link back into it. All this information helps search engines calculate where a page should be ranked for certain keywords and phrases.

Presence of Bold, italic and listed items

The bold texts are used to highlight important information while the italics are used in order to emphasize what is being written and there can be lists that contain all kinds of information in a more organized manner. These are all present on a web page for ease of reading for the reader.

Heading tags, hierarchy

Headings are the first thing that a reader sees on your page. They can be used to organize content, present keywords, and create a visual hierarchy. The H1 tag is the most important heading you can have on your page. It should be used to describe what the page is about and should only be used once per page. The H2-H6 tags are also important and should be used to provide more detail about the topic of the page. Headings are crucial for on-page SEO because they provide an outline of what your content will be about and they allow readers to skim through your content quickly by reading headings instead of every word in the article.

Block level optimization

Block-level optimization is a type of on-page SEO that focuses on optimizing individual blocks of content, rather than the whole page. It can be a more efficient way to optimize your site, as you only need to focus on one block at a time. This type of optimization can be used for both small and large blocks of content, such as:
  • A blog post or article
  • A product or service listing
  • A category or subcategory page
  • An ecommerce product page

Image optimization

In order for images to be optimized for SEO purposes, they should have an alt tag that is descriptive and relevant and should have captions when appropriate so that search engines can index them for better ranking results.  

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