How To Increase Conversion With A Responsive Web Design

In case your website is not catering for the ever increasing segment of market entering the web with mobile devices, then you might be losing web presence. In order to create a uniform experience for users across all devices, your web design must be responsive to boost conversion. The responsiveness of your website design is less of an option than a necessity. A responsive design is a way of designing a website such that all the content including images, structure provide a seamless viewing experience for users of different devices. A site’s mobile friendliness has a huge impact on its ranking factors due to the incorporation of Google algorithms. Given this significant change to Google algorithms, it is inevitable for website owners to optimize their website for mobile users. The following tips will guide you on way to make your site responsive and increase conversions.

• Upgrade Your Site – This does not necessary mean a redesign since it will cost much, word press can be used since it is free. Once you have word press running you can have basic responsive themes and purchase them. Most of these themes come with set up instructions that allow you to get up and running in no time making your site responsive.

• Clean Up Messy Codes – You can use Google webmaster tools and dirty markup to assist you in identifying messy codes. Cleaning up of erroneous codes can have a great impact on the performance of your site.

• Make Your Website Easy To Find and Mobile Friendly – If your site can’t be found easily and is not mobile friendly you are begging for high bounce rates. Make your sites available on the web through search engine optimization techniques and mobile devices such as apple, android to ensure that you increase and retain visitors. Ensure that your site has cross browser compatibility. Also, build your site on a platform that adapts to parameters of different devices.

• Optimize Your Websites Page Loading Time – Slow loading time will push away visitors as it might feel like eternity and loss of trust as they will wonder if the site is legitimate or not which may in turn kill the credibility of your site. Patience is a virtue does not apply in e-commerce. Speed limitations might also lead to penalties in rankings by Google due to bad user experience. If your site feels slow to load, people will be thinking about bouncing, No conversion.

• Responsive Typography – Having a clear typography makes your content pleasant and easy to read and digest. When your typography is responsive, usability and readability is efficient across all manner of devices. Keep the HTML font size 100% because most browsers and manufacturers have a fairly readable default for their products.

• Single, Clear primary call to Action -These set of words should be strong and obvious to urge your visitors make a sale, gather information or provide contact information. Interaction is intuitive do not make your site appear like a billboard, you need to keep talking to your customers both on a personal or professional level if need be.

• Make Your Content More Accessible and Readable – Format your pages to make them more welcoming and attractive by using a proper layout to organize and highlight content. Short videos may be used to entice the visitor as they seem effortless rather than long chunks of texts. Use appropriate headers, frequent subheadings, bullets, and suitable images to increase visual appeal. Avoid long paragraphs that might overwhelm your users and use a good color to avoid distracting the content if it is written. Also ensure that your site’s navigation is intuitive and effortless.
• Testimonials and reviews- If you want to gain the trust of your customers then reviews and testimonials should definitely present on your website. They are the social proof that your website is trustable and you actually deliver what you promised. For example- if you open a new hotel and people write positive and amazing reviews about it, then other people who visit your website definitely convince with those reviews. Therefore add positive reviews, testimonials, and feedback.

With the continuous growth of the mobile online market, having a web design that caters to that audience is no longer a choice you have to make. If you do not want to lose your web presence to a better competitor, don’t wait longer. Always begin with providing excellent and suitable mobile experience for your buyers and other prospects.