Importance of Digital Marketing for Manufacturing Industry

The scenario of the manufacturing industry has been changed rapidly resulting from an update in technology. Due to continuously changing marketing trends and consumer behavior, 30-40% of manufacturers started spending a huge portion of their marketing budget on digital marketing.  Digital marketing not only allows manufacturing industries to connect with their customers but also helps it to explore a wider area of the target market. Manufacturing industries spend 8% of their marketing budget on digital marketing. But a question still exists: Why does the manufacturing industry have to use digital marketing?

What are its benefits for the manufacturing sector?

By implementing efficient digital marketing techniques, the manufacturing industry can have a lead against its competitors. Along with that increasing leads and conversions, high targeting, wider reach, more sales, high engagement, etc are some other benefits of digital marketing. The report shows that nearly 90% of consumers search online before buying a product or rendering a service. So, if yours are not present then you are losing many potential customers. Also, 60% of manufacturers analyzed that digital marketing increases their sales to a higher extent. However, it is a fact that the manufacturing industry is still reluctant to use digital marketing methods. Either they don’t know about digital marketing properly or they don’t have a clear strategy.  Many manufacturers still rely on traditional methods of marketing to approach their customers.

Why manufacturing industry has to use digital marketing

The most accurate answer is buyer’s behavior has been changed and merely traditional methods are not enough to target them. Digital marketing is open for all the business sectors irrespective of their sizes. Moreover, it has become the basic priority of all the business sectors including the manufacturing sector.

•  Your customers are online
• Measurable method of marketing
• Targeting more consumers
• A rise in the use of internet
• Helps to show your capabilities
• Brand awareness
• Digital marketing sets you apart from others

 Your customers are online

Your customers are already online searching for your products or services. At present, b2b consumers search online before making a buying decision. They surf through the internet gathering all the information they need and they make their decision. Nearly 90% of consumers reported that they prefer digital platforms like google results and social media to search for everything. Google reviews, customer ratings, descriptions, images, etc encourage them to make a positive decision.

Measurable method of marketing

In the case of traditional marketing methods, it takes months to measure success. Moreover, the results are not accurate, they are just approx. But digital marketing is far better and accurate than traditional marketing. You can easily get the success rate of each penny spent on digital marketing. There are many google and social media analytics tools that provide a measurement of results of digital marketing campaigns. Every method or strategy used can be easily measured and tracked. Moreover, the measurement of ROI is also easy as you have all the data. This ensures manufacturing marketing efforts measurable and accountable.

Targeting more consumers

The digital world is beyond the boundaries which widen the business reach to the international market. With less budget, you can reach the target audience and increase your ultimate leads and conversions. Moreover, Social media has a huge customer base for every type of manufacturing business. At present social media is not merely used for conversation but also for sale and purchase.

A rise in the use of internet

At present, Google receives nearly 40000 average searches per second. Your potential customers are searching online about various products and services. In the present world if you want your manufacturing business to get noticed by a wider range of audience then digital marketing will be the best option. Using effective digital marketing strategies boost up your website rankings and take your website to the first page of google. This will exponentially raise your traffic, leads, and conversions.

Helps to show your capabilities

For a manufacturing business, digital marketing strategies like content creation, SEO, PPC, social media, email marketing, etc are of great importance. With good content, you can show your business capabilities, promote your business, and show yourself as a great business leader. You can approach your target customers using engaging content on the website and promoting your latest posts on social media. PPC is an effective tool for instant results which is a great stimulus form the manufacturing sector.

Brand awareness

For any business, brand awareness is of immense importance. When people come to know about your business only then you can generate a good customer base. Digital marketing helps to get more visitors and helps to convert visitors into clients. The more the clients the greater the conversions. Even social media provides various platforms to enhance brand awareness like Facebook, Linkedin, Twitter, Instagram, Pinterest, etc. Therefore a manufacturing industry should use digital marketing to spread awareness through SEO and social media.

Digital marketing sets you apart from others

Most of the manufacturing industry business have outdated marketing methods which generally do not bring expected results and success. But there are some manufacturing industries that set them apart by adopting some unique and modern methods of digital marketing. Where some businesses just create a website and fill it with inefficient and worthless content there is some business that adds precise and engaging content. Along with that they also share the content on social media, perform SEO analysis, add infographics, check website performance, and also measure results. These companies get more sales than others.

How to make the best strategy for the manufacturing industry

The content above highlights the importance of digital marketing for manufacturing industry. But this doesn’t mean that traditional marketing is being thrown out. A combination of digital marketing and traditional marketing can take your manufacturing business to the next level. But it can be said that out of the total marketing budget at least 70% should be utilized for digital marketing and rest can be used in traditional marketing.  To get successful, you should make an achievable goal and direct your efforts towards the achievement of that goal.  

Benefits of Digital Marketing for  Manufacturing Industry

Establish Brand credibility

In the manufacturing industry, it is important to show your business and expertise to a wider range of audiences. Even customers also feel more secured and loyal towards a business that has a good online presence. Therefore by utilizing digital platforms like blogs, social media, SEO, PPC, etc you can become a leader in the field of manufacturing.

Increase leads conversion

Marketing automation holds great importance in the field of digital marketing. It provides you a great opportunity to convert visitors into positive leads. You can send personalized emails to your subscribers and convert them into leads. 82% of businesses analyzed that marketing automation has increased their leads. Moreover, you can also track the activities and behavior of visitors on your website. Marketers say that automation increases their sales by 60%. 

Higher sales

Another benefit of digital marketing for manufacturing industry is a higher number of sales. When digital marketing is done in a correct manner it will result in more sales and conversions. Content marketing is a catalyst in the process of converting visitors to clients. Digital marketing helps you to target potential customers which results in higher sales. Moreover, there are different strategies like content marketing, SEO, PPC, mobile marketing, email marketing, etc. You can use any medium to generate sales.

Return of existing customers

Returning customers are most important for any business. They are an essential part of the success of any business. Good manufacturing business gives enough importance to returning customers and treating them in an efficient manner. Providing them the correct details and some offers is a great way to make them your permanent clients. You can use various digital marketing techniques to engage them in your business and ensure that they remain connected with your business. 

Show your products or services

There are many ways to demonstrate your products or services to your target customers. Especially in the manufacturing industry, it is important to demonstrate the use of products. You can do so by live or recorded videos or hold question-answer sessions to clear customers’ doubts.

Customer loyalty

One of the major advantages of digital marketing for manufacturing industry is customer loyalty. Your existing customers can become more loyal towards your brand if they find you online. A strong online presence is a sign of updated and advanced business. The online platform provides you a chance to add positive customer reviews, ratings, and your prior business success stories. This builds the customer’s trust and loyalty stronger. 

Digital marketing is cost-effective with better visibility

Traditional marketing is expensive and very few companies can afford it. Small businesses find it nearly impossible to compete with big business while using traditional marketing. Whereas digital marketing is affordable and can be used by all businesses whether small or big. This helps you to reach maximum people in less budget. Digital marketing techniques need only a quarter of your traditional marketing budget and it can target more. For example, if you put up a billboard on a street you don’t know how many people can see it and how many of them really need to see it. Whereas in digital marketing, in display advertising your ad will be seen to the targeted people and you can also track the.

Conclusion

Digital marketing has become the need of the manufacturing industry just like any other industry. From improving brand awareness to the measurement of results it helps the manufacturing sector in all the ways. As now customers are found online so the need of taking the business online becomes important.  Marketers believe that digital marketing boosts manufacturing industry sales by 30-40%. With advanced marketing methods and automation tools, marketing becomes highly targeted and personalized. Only target customers will be reached instead of the unnecessary general public like in the case of traditional marketing.