Importance of Content in Digital Marketing

Content is inevitably the king of websites. Forget the website design, SEO and ad marketing, if the content in articles is not good then page rank will never rise up. Creating quality content is time taking and hard. A lot of factors comes to play while ranking a website and most of them are dependent on content. Search engines pick websites with good page rank and backlinks. To achieve top ranking, many optimizations are needed to be done for websites. Among all, good content can single-handedly bring traffic to web pages. A website with user engaging content posted on regular basis gets more visits than a website with good structure and poor in content. The importance of content in digital marketing is as follows.

Plagiarism free content is required:

We all should admit the fact that content writing is difficult. A writer should search for a given topic, gather all the information from various sources and must start writing. Articles should be of SEO based and be framed with good structure. But few of the writers copy content from other websites directly and post them on their websites. The reasons vary such as lack of time and lack of sources. Whatever may be the reason, copying is wrong. A plagiarism free content is a content in which not a single sentence should not match with other articles on the internet. All the articles should go through plagiarism check and if any matching is found, it needs to be modified.

Good content improves traffic:

People earn money from websites by displaying ads. But the first thing business people see is the traffic it gets on the daily basis. A website with good traffic daily is required. User-friendly content with keywords is more than enough for websites to improve ranking. You may get a doubt that all other things like UI, backlinking, animation and stuff are not important but that is wrong. The first thing people search online is for information. If the information is not sufficient or do not meet their requirement, they immediately close the website and continue their search. Nice user interface, animation, structure are also important but all these are secondary. Content creation is the primary thing to focus on. Right from about us to page articles, everything should be readable and user-friendly.

Good Content Decreases bounce rate

The amount of time an average user spends on the website upon visit determines the bounce rate. It is good if bounce rate is less. One thing to remember is that people at a time open up 4-5 websites while searching and they will close websites instantly if they find information not useful. That is why the good structure of websites is important. If the website is messed up with pop up ads and in-text ads, then user leaves instantly without even reading a single word. Advertisements should be minimal on websites. An attractive title is a key to make the user stay on your website. Content should be organized as headings, subheadings, and paragraphs. User finds it easy to read by structuring the article as stated above. Time being, if users continue to stay on your page for a long time then bounce rate will be less. Lesser bounce rate is also a key factor to consider in page ranking.

Quality content is rewarded by search engines:

Gone are the days where SEO alone is enough for websites. As there are many websites existing online, search engine algorithms have changed the way of picking the websites. Now along with SEO, quality content is also required. How they check if the content is good or low quality? It’s simple. Content can be declared as of best quality which is plagiarism free and fair usage of keywords. In the same way, content is declared as of bad quality which is full of copy content and no/less usage of keywords. This line “Content is king” has come because search engines value the content more. Quality content is required to get displayed on the first page of SERP. (Search engine results page)

Assess the articles at regular intervals:

There is no rule that every step we make leads to success. Some will give negative results also. In the same way, every article need not do positive impact on the audience. Some will like the way of writing and info whereas some people will dislike it. Assessing the articles frequently makes the writer know about the audience pulse. He/she will get a clear understanding of the wants of readers online. Furthermore, interacting with the audience in the comments section is very much helpful for blogs/websites. Content should be user-friendly alongside with plagiarism free. Over usage of keywords may be good for search engines but leaves a bad impact on users perspective. Use the keywords as per requirement and don’t do keyword stuffing.