How Much Business can Grow with Digital Marketing?

Everyone wants their business to grow. That’s not a problem but without planning and strategy, it is not possible. As of now, without digital marketing, it’s entirely impossible for any business to prosper. Each and every business serves a purpose. Some people will have a requirement and some don’t. Marketing helps to advertise and promote your business in a way to make people want the products of business. Let me ask you a question? What comes to your mind when you are asked about smartphones? Most probably answers will be Samsung and Apple. You are getting influenced already with ads in newspapers, TV channels, websites, and blogs. That’s the power of Digital marketing. It is tough to answer how much a business can grow with digital marketing because it all depends on the strategy and execution of marketing plan. Let’s discuss the techniques with which a business grows big with huge margin of profits. Content: It is the content of articles that will make the difference. The process of how good content helps in getting people attracted to you are as follows.

• People search for information online and you should release blogs related to business and must contain useful info for people.
• Users visit your site and if the content is good along with neat UI design, they will comment positively and even share the article with their friends and family.
• Sharing leads to articles getting shared with more number of people in less span of time.
• This process leads to increase in web traffic.
• Increase in traffic leads to getting recognized by search engines which improve Leads.
• Conversion of Leads to loyal customers will be done.
• More customers lead to more profits thus leading to the expansion of a business.

SEO optimizations play a crucial role in success:

SEO (Search Engine Optimization) is important for a website to increase its page rank and brand value. There are two types of SEO, on page and off page SEO. Let’s see what has to be done in on page SEO.

• Meta title and description should consist of at least one keyword.
• Content should be plagiarism free.
• Footer should contain social media links and embedding Google maps address is optional.
• Navigation links must work good and faster response is expected.
• A web page should consist of only one h1 tag and there can be any number of h2, h3 and h4 tags based on requirement.
• Websites should be mobile friendly.
• Media like images and videos should not be copied from other sources.

Off-page, SEO is time taking but effective in improving traffic to websites and page rank. The things to do for off page SEO are as follows.

• Should be active on social media sites like Facebook, Twitter, Google Plus and Linked In.
• Submit your website to social bookmarking sites with which you can receive high traffic.
• Participate in Forums related to your business and establish good communication with fellow members by commenting and answering to people’s comments.
• Submit your articles to article submission directories which results in inbound traffic if the content is genuine and plagiarism free.

In the same way images, videos, documents should be submitted to respective directories and it takes time to show results. But lots of traffic can be expected if all the things are done right.

Ad marketing:

There is no rule on to which techniques should be given top priority. All are equally important and play a crucial role in improving business. Ad marketing is focused on targeted audience mostly. Types of Ad marketing are PPC ads, blog post ads, Facebook ads and Search engine ads. Let’s see how ad marketing influences the business flow.

• Ads are displayed to the targeted audience.
• Either it is PPC (Pay per Click) ads, blog posting ads or search engine ads, interested people click on the ad to find out more information.
• They get redirected to your website.
• If the user is impressed with the features of the product, then he/she will buy one or at least try to contact to know more about them.
• If the business is service based and if users feel the requirement, they will contact for further details.
• Either way with advertisements, Leads are obtained.
• Now it’s time for some E-mails magic.
• Good looking and composed emails should be sent to Leads which may consist of offers if they are provided.
• If users like it then voila, you have customers on board.

Conclusion: Like a coin has two sides, every strategy has pros and cons. Digital marketing strategies may or may not work at the first time. Depending on the statistics and results, optimization of strategies will have an impact on the outcome of the business.