Free digital marketing techniques every business can start today

Digital marketing is essential for every business. It helps to make your business stay alive in the cutthroat competition. In any category you take, you will find some XYZ company providing the services. For startups, it is very difficult to sustain in this competitive world. Digital marketing is cheaper than traditional marketing. Your business can reach to more people with the strategies applied in digital marketing. Some techniques are time taking but it is worth to wait for results. Strategy needs to be changed or modified every time you are not getting expected results. But some of the marketing techniques are by default should be used and are important for every business. Let’s see some of those marketing techniques.

Content optimization:

Content is undoubtedly the king and search engines give top priority for unique content. Keywords should be used in content and it must look meaningful. The words per article depends on the requirement. Usually, around 300 words are enough but for blogs, it goes from 500 to 800 words. Title should be relevant and apt with the topic. It is better to have keywords in title too. Media like images and videos should not be copied from other sources.

Research for best Keywords:

Google analytics is the best website to find out keywords. It is difficult to find keywords of more traffic and less competition. Based on the topic, suitable keywords are selected and once finalized should be used in content. More keywords in articles are good for search engines but not for users. Keyword stuffing is not suggested. They should be used in the content accordingly.

On page and off page SEO optimizations:

Search Engine Optimization techniques make your website favorable for search engines. They follow algorithms by which search engines pick the websites and display during search results. Previously, only SEO is enough for websites and directly affects the page ranking. But with many websites added every second around the world, search engine algorithms are modified and they now consider a lot of factors before selecting. Proper use of keywords, appropriate meta title and description, social media links, bounce rate and many other factors are considered. Search engines prefer websites with top page rank and to be in those positions, both on and off page SEO techniques have to be applied.

Using E-mail marketing:

E-mail marketing was once neglected but these days it plays a crucial role. No one will ever buy a product at his/her first sight. A positive impression is only felt when interacted for the first time. Quality content is very important in order to acquire Leads. People search for info online and if your article should give valuable information about the business. Preview the sample of content and the main part should be locked. Give the option of unlocking by signing up for your website. If users really want the information, they will enter the email and sign up. They are called as Leads. In regular intervals, updated pricing and offers regarding the business should be sent through emails. If some of them find it useful, they will buy and become your clients.

Being active on social media:

We all know people spend their time on social media sites like Facebook, Twitter, and Instagram. Add social media links on your website. Those links should be redirected to your social media business pages. Be active on social media sites by posting regularly and interacting with the audience by answering their comments. It doesn’t matter if the comments are positive or negative, a good response for everyone increases respect and company value.

Making website mobile friendly:

As digital marketing does miracles for business, just like that mobile-friendly sites come in handy for a business to improve. You may get a doubt as to how come they will help in marketing? The answer is quite simple. Smartphones have become a daily part of our life. There are only few who still don’t maintain mobiles. People prefer smartphones over laptops or PC’s to search information. When they visit your page and if a website is not mobile friendly, user will leave without any second thoughts. That’s why it is pretty important for websites to be mobile friendly.

Maintaining relationship with customers:

Let’s assume that people like your ad and felt the need for that product or service. But in order to buy, they have to contact with employees of the company. Adding the field of contact info on the website helps people to quickly do the contact. There is no need to send emails and wait for days for a reply. Option like Live chat is available and is good if you integrate it with your website. This not only helps new users but also customers. The existing customers can contact right away if they find problems with products.