Ecommerce Web Development Design Trends Predictions For 2017

Although trends in web design may not be as fleeting as the fashion industry any eCommerce business that is aiming at gaining an edge should consider upgrading or following them. Websites are one of the most crucial parts of any business, and it’s imperative that brands keep up with the latest trends and technology surrounding Web development in order to meet visitors’ expectations. The web design trend that is popular today might be outdated tomorrow. Nobody knows, what’s going to rule. 2016 was the year of material design and responsive design for eCommerce sites with all major browsers strongly supporting HTML5 and CCS3 standards, as well as sporting super-fast JavaScript engines.

• Page Load Times – This is a technology that every eCommerce web development company should embrace in case you plan to launch or revamp any eCommerce website. Lazy loading allows viewing content immediately so that you don’t have to wait for the whole page to load.
• This is vital for eCommerce businesses where times of loading are of essence because customers abandon their carts if they are forced to wait too long for more than 3 seconds in the current world. The load speed also affects your SEO ranking, which is another reason to use this particular website design trick.

• Reducing of a Page Height – This is more of a hope than a prediction. The common belief out there at the moment is that this trend of more vertical scrolling and less clicking will continue to grow. Scrolling can be effective when used as a way to phase in small portions of content or trigger animations, but not as a means to view an entire site.
•  If sites were to consider their content and the goals of the interaction a little more, clicking to trigger a drill down into the site wouldn’t be such a bad thing. Combining micro experiences and modern front end programming, a mouse click or screen tap doesn’t have to mean a jarring page refresh any longer.

• Emphasis on a Site’s Originality – Being original is the biggest problem with the current design trend. Pretty much any site following this pattern will feel the same, regardless of the minor color and image differences.
• This is a side effect of mass adoption. Originality will be in form of an increase in custom drawn elements combined with carefully produced animations. With the passing from grace of flash, a dearth of HTML5/JS/CSS3 animation libraries have sprung up to help with this.
• There is no one-size-fits-all technique for achieving this so most of the well done executions will involve a good deal of high definition images is the best way to grab a customer attention. Visuals are the most influential factor affecting a purchase decision.
• A site with lots of images to show off your products, services and brands is what customers are going to look for in 2017 and this is the best way to get more profits through E-Commerce website. Text is good for a site but, too much text is harmful.

• Hamburger Menus – Hamburger menus have been in the trend for years now and it will continue to be on trend in future too many sites are using hamburger menus. Bootstrap is one of the most popular frameworks widely being used by designers all over the world. Sites built using this framework following Bootstrap Navigation 3 has hamburger menus on the right.
• But, in 2017, you might see a small change in the placement of this menu they might be on the left. I.e. Google and many leading sites have started placing their hamburger menus on the left side of their sites. This ensures that the menus are the first thing a visitor sees.

• Increased Use of Bright Colors – In 2017, we could expect the explosion of more bright colors. Websites are going to focus more on audience demographics. They are going to analyze the specific age group of people that frequents their sites and use the color that matches the preferences of their sites. Brace yourself and be alert; lots of bright colors are on their way.

• Hand Drawn Elements –  In 2017 hand drawn elements such as; Stock images and graphics have been the designers’ first choice for icons, logos, banners and so on.  Incorporating hand drawn elements in websites is a great way of conveying originality as well as giving your customer an individual note about your brand.
• It creates a strong impact on your customers and makes your brand unforgettable. So, get out of those boring same images for your logos, icons and banners. Design different and be different with unique hand drawn elements.

• Hidden Menus – This trend has started in 2016 and it isn’t going anywhere. Hidden menus are extremely valuable for E-commerce websites in particular, because they allow removing clutters on the page so that the buyer can focus on the content they need.

• Replacing Flat Design With Semi-Flat Design – Is a flat design starting to get tired? Is semi flat the answer? Flat design and minimalism, in general, has dominated 2016. However, this trend has slowly been transforming to a semi-flat, which uses subtle shadows and transitions to give depth to the elements. This definitely lifts up a flat design, making it both more visually appealing and more efficient in terms of usability.
• Rich images and animation- Images always continue to be one of the most important elements of any website in present and in the future too. But adding animations, creative GIFs, infographics, and sliders in e-commerce sites improve its visibility and design. Animations and cinemagraphs are the best elements to make a brilliant user experience. Along with that videos, banners, 360 videos, product images, etc are best.

Other predictable designs for 2017 include; Centered Content for Home Pages, large and flexible topography, more parallax, storytelling, stock photography and illustrations, mobile first design and use of videos. I hope the above-mentioned list of eCommerce web design trends will be a great help for you in 2017.