“The most strategic way to accelerate your business is digital marketing” With the change in technologies, It’s time for a change in business methods also. Forgot the old traditional marketing methods and try modern digital marketing methods to enhance your business. There are many digital marketing tips for small business which help them to expand their business.

Why small business need digital marketing?

“Digital era- make a business successful in the changing business world with digital marketing.” Your customers are online, your competitors are online then why should you still rely on traditional methods only. In this growing digital era, small businesses have no other options either to come online or lose their customers. The Internet Era  In the internet era where 80% of people use the internet to find any product or service.  It’s a race if a company doesn’t bring their business on the internet, it may lose many potential customers and remain back in the business competition when almost all the business came to the internet. The best solution ever to retain your customers in this saturated market is digital marketing.

How Digital Marketing helps Small Business 

Digital marketing helps small businesses to retain their customers, moreover helps to convert many internet users to their customers. A new business always relies on traditional methods of marketing like pamphlets, banners etc but there is a better and easier way that is digital marketing because it is both cost-effective and relevant method to find your target customers.  You can reach more customers with less money than traditional marketing.  Every business should list on the internet whether it is small or big. You can easily track your traffic source and their behaviour on your website by tools like google analytics and search console. Everyone loves competition, but what makes sense is to remain ahead in the competition. Digital marketing boost your sales and customers in this saturated market. Budget management is one of the most important factor in digital marketing The consequence of dropping the idea of taking your business online If a small business thinks to come online after sometime it will be too late as your customers are already online and they might be looking for your service and due to absence of your website on the internet they will shift to some other website which is a great loss in case of small business. Business can hire digital marketing agencies for managing marketing work with more accuracy and advancement. “User behaviour is a key factor in the business world.” User behaviour is different now than in past. Now if a user has an interest in your business, no matter how much your brand or business is famous by means of traditional marketing, he will still do research about ur business online and see what they can find about it.  Every business must have an online presence to survive today. But, unfortunately, most small business owners don’t have that knowledge. Their thoughts are still limited to tv advertising and pamphlets.  Customer demands are changing Customer demands have changed and almost everyone has access to the internet. For eg Most of us, when we hear of a business for the first time immediately look for a website or social media profile where we can find out more information. We don’t call into the store, or phone the company.  If he doesn’t find your presence online it may leave a negative impact on the user as he may conclude that the business is not that trustworthy and updated.

Digital marketing tips for small business

How to boost your business for massive growth

1. Research competitors and advance yourself

“The ideal competitor research helps to advance yourself” Market research is the most important factor if you take your business online. Finding the right audience and their demands are the main function of market research. You can add additional values to your website according to user behaviour. You can find out the value and position of your competitors in the digital world market. If you know the position of your competitors you can easily go one step ahead of your competitors. Adding extensions- site link extension, callout extension and call extensions are commonly used in PPC ads to attract customers. For example- free shipping, 24/7 service etc, adding mobile numbers in ads is also in trend so that users can contact directly.

2. Optimize your website for mobile

It becomes essential for you to make your website mobile-friendly. 80% of people use mobile to search. Users become more demanding due to machine learning. Faster loading of mobile pages is their minimum requirements. Loading speed plays a crucial role in converting visitors to customers. A survey concludes that 70% of users leave the website if it takes more than 3 seconds to open. Loading speed affects the users in both a positive and negative way. If a website’s loading speed is fast it affects a user in a positive way and he can easily convert to a customer. If loading speed is slow, it will give a negative impact and user may return back before even opening your website page.

3. Enhance User Experience

The magic of quality content is still the key factor. But now the most convenient method to enhance user experience is attractive pages, video graphics, images, slides etc. Visual content attracts users to convert more quickly as they leave a long-lasting impact on their minds in picturized form. “Data shows that users mostly prefer video to know about new products or services -. Over 68% of people said a short video would be best, rather than text-based articles (15%)”

4. Improve google my business listings and reviews by customers

The reputation of a small business will be far better when you list your BUSINESS at google my business at the top rank. It encourages various users to visit your web-page. Reviews at google my business is a key factor to increase customers. It looks like a small thing but its not. 30% of people said that reviews are the main thing in judging a small business. So its imp to consider it as a key factor.  Eg If a user is searching for doctor service nearby, there are 60% chances that he will visit the website listed on top of google my business map.

5. Use Google ads to improve traffic

Google ads may be very helpful to take your small business online.  Following steps are to be followed are

1. Set your goal
2. Do keyword research in the planner
3. Set your budget.
4. Set keywords that suit best for you
5. Target audience

Keyword planner- one of the most imp tools to use in google ads search campaign is the keyword planner. It helps in setting the most appropriate keywords to trigger your ad. You can know the exact term what users are searching for your website. Other than SEO, PPC ads also bring a huge number of customers to your local business site. It also shows the number of searches, their max bidding, its competition whether the competition is low or high. All this information can be used to make PPC ads more attractive and relevant.

6. Make your pages and listings on social media

 Social media is one of the easiest ways to increase the flow of traffic to your website. In 2019, around 3.4 billion people use social media all over the world. In view of that, most of the companies make their social media accounts on websites like Facebook, Linkedin, Instagram, and other sites.  For a small business, Facebook is the best option. As a small business owner, you should focus only on those websites with which you are comfortable and can use easily. Then after a period of time analysing the results and interactions you get from the site. If you get the required engagements from the site then continue to be on the site and if not you can shift to another website.  Eg Instagram, if after analyzing the result you conclude that u are not getting the required number of engagements, you can easily shift to other social media sites which gives you more business. The main aim is to find that social media platform that gives you the best results. (comments, shares, likes) and target customers.   These are the basic digital marketing tips for small business to expand their reach to the target audience online.