Digital marketing strategy for e-commerce websites

Selling or purchasing of goods and services performed online is termed as e-commerce. The concept of e-commerce websites is simple. They provide products of various categories and people would buy them as per their requirement. Payments can be done by several methods including net banking, debit, credit cards and cash on delivery too.

Real time tracking of goods can be done in order to find out the time required for shipping. Various people offer their services as freelancers and get paid. Clients should pay to websites and freelancers get paid by these sites and they take some percentage of money. Prices vary with websites.

Not only Amazon and Flipkart, any business made available online for buying products or offering services is termed as e-commerce websites. Digital marketing is done to make people know about your websites. Let’s discuss how to make an effective Digital marketing strategy for e-commerce websites.

Make sure the website is user and mobile friendly:

Being an e-commerce website, lots of products are present in the website and the navigation should be user friendly. User should not get irritated or confused for using your website. Proper categorization of products makes people comfortable in browsing through the website. They should also be mobile friendly in nature.

Almost everyone is carrying smart phones and probability of opening websites is more with phone compared to pc or laptops. It should load perfect on mobiles and must be easy to navigate. This work makes sure user won’t leave the site which effectively increases bounce rate.

Proper On-page and Off-page SEO are to be done:

Search Engine Optimization (SEO) is one of the key factors responsible for improving page rank. On-page SEO includes utilizing of keywords in heading and content, good structuring of website with h1,h2,h3 tags and own media used instead of copying from other sources.

Off-page SEO includes back linking the site, submitting entries in directory lists and Link building. This process is equally important with on-page SEO. Both on-page and off-page SEO techniques help in improving the position in SERP (Search Engine Results Page).

Maintaining the healthy relationship with customers:

Once users make a purchase in the website, their email is registered in database. From there on, email notifications should be sent regarding the offers and special discounts. This helps in the increase of returning customers.

Ad campaigns on blogs and websites are to be done and first preference is to be given to targeted audience. Each blog post or web page is focused on a specific niche and ads should consist of that type of products.

People search for information online and if they find related products in the ads, there are more chances of clicking on the ads. Ads and e-mail marketing are the major sources for conversion of Leads to potential clients.

Content should be unique with the good amount of keywords:

Content rules SEO. Search engines pick the websites with good content. Keywords are the words with which most searches are done. In order to search for a topic, users can input many types of questions into search.

Among all, words which are used common will be recognized as keywords. Content should not be copied from other sources. It is better to have keywords in heading of articles too. Search engines completely ignore duplicate content. Plagiarism check is needed to be done on articles before uploading on to websites. 

Making website Search Engines friendly:

Search engines pick the websites by following algorithms designed by their programmers. They follow ranking system and certain factors should be satisfied to improve page ranks. Many websites are added every minute and there is no guarantee to stay on top once you reach the top positions.

Earlier, only SEO had improved page rankings but nowadays it is not the case. Rules are changing and you should be aware of them and change or modify websites accordingly. Nonetheless, SEO is still a key technique which should not be ignored.

Do Marketing on the targeted audience:

Some of the popular platforms for displaying ads are Google’s PPC ads, websites/blog ads and on social media websites like Facebook. Without planning, lot of money gets wasted without getting the expected result.

Google analytics is useful for analyzing the responses from users all around the world. You can know how many users visit the website on average per day or a week. Success won’t bang your door the first day. So, it is advisable to invest in ad marketing for 3 months and review the progress.

First impression is the best impression and first 3 months are very important. Sharing between friends and relatives has become so much easy that free publicity is obtained if your website is good and negative publicity if it’s bad. So, it is better to go for marketing once you review the site for functionality and responsiveness.