What is a digital marketing strategy ?

Digital marketing plays a prominent role in developing a business. People get to know about the business with this marketing. There are a lot of factors to be satisfied in order to get traffic for websites and conversion of leads to clients. It takes time for the business to actually start earning profits but once it starts, there is no going back. Digital marketing strategy involves planning the works and completing them on time. Progress can be observed as days go on. Every Digital marketing agency or expert follows a strategy to improve page ranking and targeting the leads on a regular basis to convert them to clients. Here are some of the steps to get you started.

Website’s appearance should be good:

We all admit that content is undoubtedly the king of marketing. But will you visit a website with unique content which is not structured well, filled up with ads everywhere and not looking good? Obviously, no is the answer. The first thing to be noted is that user does not know if the content is good and useful or not. He/she immediately closes the website if the appearance is annoying. Make it simple and easy to navigate around. Responsiveness is another factor to be checked. Lots of people are now using smartphones and most of them search information on their mobiles itself.

Improving the reputation of websites with social media marketing:

Websites represent the business. It is quite important to increase the traffic for websites so that more people will get to know about your business. This can be done with social media marketing. Marketing includes doing regular postings in social media sites like Facebook, Twitter and Google plus. Getting more people to like your page is a great way of increasing audience. Some of the ways for achieving this task is using Facebook ads, PPC ads which are displayed in websites and blogs. Progress is observed over time as the posts reach out to more people. These audiences are termed as Leads. According to reports, there is a minimum chance of 10% of leads converting to customers. So, it is advantageous to have more leads.

Making sure SEO is done all right:

Search Engine Optimization is one of the effective ways for getting more traffic to websites. On page and Off page are two types of SEO’s. On page SEO includes making sure appropriate keywords are used in meta title and descriptions and in content. Using own images is suggested and it will become copyright issue if the media is used from another websites or blogs. Low competition and high search value keywords are better to use in content. Off-page SEO includes backlinking to other sites, directory submissions, link baiting and many more. Each task helps in improving the traffic for websites. Even though it’s a slow process, benefits are observed as days go by.

Securing Leads are important:

You should not make people forget your business. Leads are obtained by various sources. If a user wants a specific file, ask them for their email address for sending the file. This is one of the most common ways for getting emails. A user has the freedom to unsubscribe anytime but efforts from your side are important.

Keeping up with Google’s rules:

Google search engine picks the websites by considering several factors. No one knows all factors because if those are out in public, everyone will do them and search engine algorithm fails to prioritize. All we know is usage of keywords, good page rank, number of backlinks and correct structure of website will make the search engines pick your site. Difference in ranking is also observed with the usage of keywords. Ranking is gained with time. It is given to websites by considering the number of visitors visiting each day to websites or blogs.

Regular activities are mandatory:

Every successful blog contains authors posting articles at least 2 to 3 times per week. If you are not posting articles or if the activity is slowing down, then automatically ranking drops. This subsequently results in going down from the list of search results. Content should be related to the business and it is not worth to post other niche articles. Posting articles in regular intervals combined with digital marketing will improve the ranking and traffic thus improving the business also.

Checklist of Digital marketing experts:

• Content should be SEO based.
• Media used should not be copied from other sources.
• Website should be User-friendly and responsive.
• Backlinking to improve traffic.
• Ads should be minimal to avoid irritating the users.
• Use marketing tools to save time.
• Loading time of websites should be optimized time to time. Fast loading makes sure, users will stay on to the website.
• Always look for appropriate keywords and stuffing of keywords in excess gives bad results.