Digital Marketing Services For Event Management

Occasions such as birthdays, festivals like Christmas, New Year, marriage anniversaries, make us feel special, however when it comes to planning any event on either of these occasions or even without them, the responsibility is huge. Thankfully, business houses are there to help us plan the best event on any occasion and it might come as a surprise to you to know that as of last year, the event management business in India was valued at nearly $3 billion. The only reason behind this is that people want events to be memorable and there are absolutely no questions asked as to the grandeur when it comes to marriages. Being a service-provider business it is imperative for event management agencies or even small event managers to integrate digital marketing into their core strategies in order to survive and be visible among the sea of producers. Let us read further to know the current status of the event management industry, the advantages it can get by implementing digital marketing and what can be done to ensure increased efficiency for the Digital Marketing campaigns. Current Status of Event Management Industry There is no doubt that digitization has ensured prosperity for all kinds of business. As we highlighted above, the total industry was valued at $3 billion. Out of this $50 million can be segregated from online leads alone. Upon further segregation we get to see that the share for festive occasions is at $750 million while that of personal events such as birthday parties and marriages is at $200 million. Corporate events and other related occasions take up the rest of the share. One thing which is pretty obvious is that people are starting to gradually use the internet more to find out about event planners. Reports suggest that on an average event management companies get 60%-70% of their business from online search results. Therefore, it is safe to say that the scope for the events industry in the virtual space is bright and in order to reap in the benefits at a later stage companies should start focusing on going digital.

Advantages provided by Digital Marketing to the Event Management Industry

Marketing is the tool business houses use to attract customers. With technology taking over the world the traditional marketing methods are now close to obsolete and if you want to grab a share in the market, you have to incorporate digital marketing in your business. While most people feel that DM is complex here are some of the many advantages it provides- 1) Wider Reach: The world is a global village connected by the internet, where you can find anyone. With the proper application of resources, companies have the opportunity to connect to people even outside the territory of their local area and thus expand their business. People from anywhere can view their services and if it fits their needs, they can easily finalise a deal. Digital marketing opens up avenues to generate leads which can be later converted into sales. 2) Lower Cost: This comes with the added benefit of a better ROI or return on investment. Digital marketing methods cost 60% less than traditional methods which gives companies a better chance to generate higher revenues and as a result earn better profits which will help solidify their financial standing in the market and thus improve their credibility. 3) Analytics: Digital marketing allows companies to track their campaigns progress all throughout which helps them identify the strong and weak areas. This data later helps in drawing up future campaigns which ensure better implications and as a result improved results from the last time. Data can be compared with the industry to see how the company is performing overall.

Tips to Increase Efficiency of Digital Marketing Campaigns

While these benefits are available to those companies which use digital marketing, there is no guarantee of success until and unless the implications are done correctly by focusing on the proper prospects. Here are some things you should keep in mind while planning or running a Digital Marketing campaign 1) Social Media Marketing: Social media is the new trend and it is here to stay for a long time. Every second close to 10 new users are added on Facebook while on Twitter people post more than 10,000 tweets per minute. Social media platforms have a reach like no other and marketing services here can be a huge boost for companies. Not only do they get an unparalleled number of audience, it helps them build a strong brand image. Instant interactions with customers or general audience, query solving, feedback and surveys give businesses the opportunity to know their market and act accordingly. On the other hand, people tend to rely on social media comments and reviews while finalizing a purchase decision. Nearly 60% users have confirmed to have first read the online reviews for the management firm before finalizing anything. The better you tailor your services as per customer needs, the better reviews you get. 2) Email Marketing: Despite all the jazzy tools for digital marketing, emails still remain a very effective mode of generating new leads and getting customers to purchase new goods/services over and over again. This chart shows the conversion rate between the percentage of mails sent during different hours and the percentage of transactions resultant from them. Email marketing has many advantages such as, easy segmentation, easy creation and high returns on investment.                                                                                             —————————————-