Digital Marketing: Recession Proof

Digital Marketing provides an online platform for a company to achieve its goals, that were hard to achieve in the earlier times. It is said to be immune to recession or any other dramatic changes in the market for that matter. The world is running towards an online lifestyle. People want to have anything and everything on the internet so that they have access to it 24*7. Even businesses have started following the same trend in order to be more successful. And there comes digital marketing, the savior. The adoption of Digital Marketing by almost all companies today has led to an online revolution. It has also been observed that doing this has not only brought people closer to each other but also helped the companies to grow better. The forever fear of recession is no longer threatening to the smart companies now, that have adopted Digital Marketing techniques.

Is Digital Marketing really recession-proof?

Recession is basically a term given to a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP. A recession generally leads to high unemployment and inflation. Digital Marketing whereas, is marketing a particular product online without the help of external factors and resources and is also used to achieve various other goals of a particular company. It is mostly immune to any kind of external changes in the market, be it physical or economical. The fact that the internet is evolving every day and is going to live for as long as we can imagine proves that digital marketing is going to stay here for an even longer time. It is also stated that marketing a product online does other favors to a company too, other than just acting as a marketing tool. A lot of people are indulging in the field of Digital Marketing, and not just company managers. The youth has started to take the field a bit more seriously, trying to make it a carte option. So even if a recession hits the place, they have the utmost job security and are free from any kind of risk. The overall increase in dependence on Digital marketing by even the older firms has to lead to growth in the Business sector, despite the presence of recession in the U.S. It has also been stated that the reason for an increase in the company’s growth instead of the recession being present, is attributed solely to online marketing.

What do the statistics have to say about Digital Marketing and its role in recession?

There has been a lot of research done in the field of Digital Marketing. According to recent surveys on how digital marketing is supposed to grow in the coming years, 75% of marketing analysts suggested that they expect investments done on Digital platforms to increase by a lot. 21% believe that the budgets will remain the same for investment in digital/traditional practices and only 4% expect the investments on Digital Marketing to go down. Advertising is one of the main parts of an industry, so different companies need to modify their techniques more often in order to retain their place in the ever-growing competition. It’s been statistically proven that advertising by direct approach would be cut down by 35% and there will be a 5% increase in dependence on Digital platforms for marketing. This shows digital marketing has a global capability to be used because of its effectiveness and way to connect people throughout the world. This is also accountable for increasing reliance on Digital Marketing in the Times of recession or other economic crisis. Other statistics also said that Digital Marketing has been a gift to the companies that have just begun, and want to fight recession time or something. It has been proved that companies that use digital marketing as their marketing and advertising tool tend to face failures much less than the ones who don’t.

What happens in the Times of recession?

Digital Marketing helps companies in much economic crisis as most of the online platforms (YouTube, Facebook, etc.) are free. It also involves SEO And content optimization, which again does not involve money as its basic investment resources. Other techniques included in the broad field of Digital Marketing hardly involve any money, thereby becoming immune to any changes outside or recession for that matter. Another field related to Digital Marketing is cryptocurrency. Cryptocurrency is changing the face and fate of the internet as we know it. It involves the digitalization of transactions throughout the reach of the Internet. Its a decentralized currency used for digital transactions, and is hugely popular right now and is growing in its value worldwide. So digitally marketing a particular product along with digitalized money can never go out of picture till the internet is alive. It is basically taking over the world in terms of the transfer of currency. Along with this, there are different platforms in digital marketing that help differently in different critical situations. These are mostly free and do not include the involvement of other physical resources as are required by traditional practices. Several platforms Ile YouTube, Facebook, Google, and Twitter have the most of the youth available on them. It is known that Facebook ads costs differ in every country and demographic, depending on the amount of competition. So ad costs are based on the competition and are irrespective of the economy. And the same goes for other digital platforms as well. So digital marketing is, in fact, recession-proof and has no effect on itself whatsoever the economy be. To sum up, digital marketing provides an online platform that does provide the company with extraordinary benefits, one of which is mentioned above.