Digital Marketing Metrics Every Business Should Track

Tracking digital marketing metrics such as customer acquisition cost {CAC} and customer lifetime value {CLV} ensures that resources are distributed properly and are profitable in the long term. Conversion rates and ROI return on investment tells how the campaign can be set up correctly and how to access the click-through rate and bounce rate. To make the content engaging and to see the performance of the website. Monitoring and converting organic traffic. You can also highlight your leads in which you can increase the success of SEO and also increase sales. Through social media, your brand can reach a lot of people and by keeping in mind the impressions and engagement rates, the visibility of your brand can be increased very quickly and the interaction with the audience can be increased quickly.

Understand where your visitors belong to

Identify where the traffic is coming from, which channels visitors are using to reach your website. This relationship enables you to use your resources in the right way and get good output from them.

Bounce rate is very important

Bounce rate means the percentage of your visitors who leave your website after just viewing the first page. High bounce rate indicates that the content is not right and not relevant as per the audience, which indicates that there is still a great need for improvement.

Average session duration is very important.

Average session duration indicates how long your audience stays on your website. If visitors stay longer on your website, it means that your website is well designed, but if there are fewer sessions on your website, it means that you are not meeting the expectations of your audience and you still need to work harder.

Conversion metrics

Conversion rate

Conversion rate is a very important metric because it measures what percentage of website visitors completed a choice, such as making a purchase or filling out a form. It is a highlight that tells you how many people your website helped and how many visitors your landing page has the potential to convert.

Cost per conversion

It is very important to know which strategies are being used in marketing because it lets you know how quickly you can increase your conversions. CPC means how much money you have spent to convert a customer or a lead. This helps you know how capable you are and what your marketing strategies are. If your cost per conversion rate is low, it means that the more efficient you are, the better the return on investment you get according to your marketing efforts.

Cart abandonment rate

Cart abandonment rate tells how much percentage of people who shop online are You put your items in the cart and leave the website without completing any transaction or order. This shows whether the visitors face problem in the checkout page or the shipping cost seems high. You should use such techniques to understand the intentions of the people and reduce their problems so that the conversion rate increases and revenue increases later  

Social media metrics

Engagement rate

Engagement rate means how quickly your audience connects with you through messages, likes or comments. Higher conversion rate means that your content is relevant and community connection is also powerful

Monitor how much audience has increased

Follower growth tracks how many followers you have on social media over time. If your followers increase continuously, it shows that your content strategies are well built and your development and influence on people is very high

Social media return on investment

Social media return tells that How much have you earned by investing. When you compare how much you earned and how much you invested, then you can find out how much your business is growing financially through your social media campaigns  

Email marketing metrics

Open rate

Open rate measures how many people have opened your email. High open rate tells how attractive your subject line is due to which your audience is paying attention and more people are coming to your website from your subject line

Click through rate

CTR tracks how many percent of email recipients are those who click on the links without opening the email. This metric tells how relevant your content is and how many people are engaging, so that you can message them well and get good results

Unsubscribe rate

Audience How long they stay. Unsubscribe rate tells how many people are there who are not in the email list. If your subscribe rate is low then it tells how much of your audience stays and is also satisfied. And if the unsubscribe rate is high then there is a need to make the content better and the target audience will have to be set.  

SEO and content marketing metrics

Organic search traffic

It is very important to understand SEO performance. Organic traffic tells how many visitors have come to your website from search engine SEO. Organic traffic tells whether you have good SEO performance and also indicates whether your content ranks well and relevant keywords are used.

Keyword rankings

Keyword rankings track how your website appears on search engines so that your results are good. While monitoring all these rankings, it is known that your visibility is clear and you are targeting relevant search terms, this makes your SEO strategy better.

Content share and backlinks Importance of Content shares

Content shares tell how much your content is distributed and references online. The more shares there are and backlinks reflect, the stronger your impression is and the better your content is. Due to this, the credibility of your website also increases.