How digital marketing affects consumer behavior ?

Before internet, people used to buy products by considering other’s opinions who already bought that product. No matter how good the product is, its fate is dependent on the users who use it. Because if they certify it’s not good, others will not show interest in buying. After the introduction of Internet and digital marketing for promoting the business, people are no more dependent on each other. Almost everyone follows reviews and ratings and decide on buying the product. Digital marketing indeed affects consumer behavior and let’s discuss how it affects consumers.

Public are more attracted to a product’s looks compared to functionality:

You often come across news where sometimes consumers get products different from what they booked online. It is in fact the same product but the seller cheated by posting nice pictures of that product. We also know that there are a lot of products within same categories. It’s hard to choose among all. First thing consumers check is the reviews and next one is price tag. According to reports, if they have to choose between two products with equal positive reviews, they go for price and take a product which is low price.

People are not loyal anymore:

Earlier there used to be certain brands fixed to buy like for example Nokia for mobiles. Now it is not the case. So many brands are offering products with high features at less cost and it’s really difficult to choose one and proceed to buy that. There are still some people who believe in one brand and buy those products. New comers in business want to establish themselves and they release products at low prices with more specifications. Negative publicity will also be done describing like Quality never comes cheap but still most of the people go for that products only.

No chance of fooling consumers:

With the internet evolution coupled with powerful Google search engine, almost details about everything are available online. There are detailed explanations from working of a specific product to what features you should look at while buying those products. Before choosing one among many, consumers check the ratings and reviews. Adding to these, they will also compare technical specifications of your product with other competitor products. The idea of more pricing with few specifications will fail at the market. Due to huge competition, business will do well if a product comes with low price with more features than competitors.

Consumers are everywhere in social media:

Before Digital marketing took the job, promoting and advertising of business is done with traditional marketing. Sources are few like newspapers, TV channels ads and radio. Conversion rate is low and tracking of progress is not possible with this marketing. Nowadays, almost everyone has smartphones and majority of people spend their time on social media. Websites and apps like facebook, snapchat, whatsapp, instagram and many more are ruling with millions of followers and active members daily. Marketing should be done in a place where more people spend their time. Digital marketing is focused on audience present in social media. If right audience is targeted with strategic approach, many leads can be obtained. Even if few of them convert to clients, lots of revenue is generated.

Attracting customers the right way:

As there are many products already available online, it is difficult for a new business to grow. Existing brands have their impression and people give first preference to them only. You have to show how your products are more special and why people should buy them? For example, taking up mobile phones business where Samsung and Apple are known and preferred brands. But Oppo, Vivo and Xiaomi phones are slowly taking over the market. And what they done is they displayed the specifications compared to big phones and price range is low. Consequently, new users who are willing to buy smartphones think whether to buy these new phones are not. They will review online and if the result is with more positive reviews than negatives, then people will shift their preference to new ones. Not only in mobile phones business, in every business, this is a way to compete with existing competitors. People will buy a product which is superior in specification wise and relatively low price. It doesn’t mean that consumers only buy less priced products, but in order for a head start it is good to give more features with low pricing factor.

Digital marketing is good on both sides (clients and owners):

Digital marketing has to be done in right way. Without proper planning, lots of money will be wasted with less or no customers to your business. With the help of digital marketing, extra charges like paying salaries for marketing people and some things like these can be avoided. That’s one of the reasons why e-commerce websites give special discounts and offers. You can observe the difference in pricing of a product when compared to online websites and shops. Products are cheap online as maintenance costs are avoided mostly.