What are the different types of Digital Marketing?

Digital marketing is used to drive traffic to websites. There are different types of Digital marketing. Doing all these in combination will result in success. Social media, PPC, Content, Influencer, E-mail, Affiliate marketing are some of the types. Business needs to be known by people and with the help of these techniques, your business gets exposed all over the world on the internet. It’s difficult to make sales at the start. Developing the reputation as good business over time will get you profits in business. Let’s see the different types of Digital marketing in detail.

Social Media Marketing:

Many people are spending their most of the time using social media websites and apps. In order to make business successful, people should know about your business in first place. Generally, promoting and advertising will be done in areas consisting of more people. Out of many, Facebook stands top in the social media sites. Your best bet for promoting business would be to do marketing on this website. One of the best features is that you can select what kind of audience to be targeted. It entirely depends on the business. The time of displaying ads can also be selected and evenings are optimal for ads as many people will be online at that time. Goal is to gain more audience and be active with postings in regular basis. The same formula applies for Twitter, Google plus and other social media sites.

PPC ads:

Paid Per Click (PPC) ads are another form of Digital Marketing. The business ads are displayed in web pages and blogs and you get to pay only when the user clicks on it. There will be many websites that are related to your business. PPC ads are also displayed in Google search. You have to carefully select the keywords otherwise huge amounts of money will be wasted. Google keyword planner is a great tool for finding keywords. Detailed statistics are given for every keyword and you should prefer the keyword with low competition and more searches. This action will result in getting the website in the first page of search results when a user searches with the keyword specified.

Content marketing:

A unique structured content with keywords is enough to drive traffic to websites. Articles with long paragraphs, no subheadings, and no points will get the user irritated. It’s because people visit websites for some information and they cannot find it if the content is not written well. First few lines for introduction, then continuing with headings, subheadings and related points will make sure the users to stay on page. They will also share the links to their friends. In this way, if content is good and unique then free publicity is obtained.

Influencer Marketing:

Just like we approach popular sites like Facebook, Twitter and Google plus for social media marketing, the same process applies for Influencer Marketing. Adding to these, there are more apps like Instagram, Snapchat, Dubsmash, and Musical.ly which are quite popular. There are people who became popular with these apps. Thousands of users follow their channels. So we can spend some bucks on that person to say something about the products or services in the business. These promotional videos will be seen by followers and many people will get to know about your business. Influencer marketing is the current trend.

E-mail Marketing:

E-mails are obtained in two types. E-mail databases can be bought from several companies. The other way is to use put some information locked and make it downloadable or visible by simply signing up with them via email. Lot of people who need that info or product will sign up by entering their email. These are collectively termed as Leads. With E-mail marketing, the leads should be converted to customers. Marketing includes sending emails describing your business, discount offers for limited time and so on. The e-mail should consist of the usage of products or services provided by your business in an attractable way.

Affiliate Marketing:

Affiliate marketing reduces the burden of promoting and advertising products from owners. Affiliate links for the product will be taken by other bloggers and they place ads. If anyone buys the product from their blog or website, some share of profit or a fixed price will be given to that blogger. This is probably the easy way of marketing among all. The equation is equal in the money spent. In other types of marketing, money is invested in doing promotions. In affiliate marketing, money is not put in advertising but some part of profits will be given to bloggers after people buy their product.

Conclusion:

Digital marketing is a great way to enhance your business over many regions all around the world. Promoting the business requires an investment of money but in return gives profits. Once the business establishes, there will be no looking back. Products are sold out and services will be utilized even with less advertising.