Consider 7 SEO steps for Rebranding Your Company

Re-branding is nothing but a re-establishment of your product or company by any SEO Company in Gurgaon. Everyone is afraid of losing all the progress and SEO ranking achieved till date. But re-branding is launching that same old brand with new features where higher risks are included. This time you have ample experience to carry out the process successfully. So don’t be afraid of losing what you got, unless focus on what you could achieve after intelligently taking few risks.

1) Use your old domain name:

Your domain name is your identity. It should always be kept in mind while re-branding that changing of domain name would hamper your campaign. As your previous brand has good the response over SEO ranking and a sudden change in it’s domain name may decrease its ranking. You should always try to keep your original domain name, as it is the simplest way to start re-branding which would minimize the probability of damaging your search engine traffics and ranks.

2) Content should be unique and new:

if in case it is very much necessary to change your domain name and website, at least try not to make much changes in your previously existing content. Try to keep it almost same as the previous one, which would decrease your risks of losing your authority, authorship and SEO ranking. Even the simplest things have to be considered such as fonts and headers, which in case of seo makes a very big difference.

3) Maintain Old Website for a limited period of time:

For new ip address it might take some time to gain that kind of response which your existing site has already gathered. That means run both the sites consecutively until and unless your newly launched site creates a stable base for its existence. Anyways maintaining the old site wouldn’t hamper much. Some business owners prefer running the old sites even after launching the new ones in order to avoid the losing of URL.

4) Proper Usage of Redirection:

Redirections should be used properly to maintain website’s authority. To optimize the user’s experience its highly recommended to maintain the same website pages and URL STRUCTURE. Using new website pages and url structures all of a sudden would make the process of rebranding very complicated. If any user get confused it would highly effect the newly launched site. Even if you want to make the changes, keep it to the closest possible to the old one. If your sites have different pages and different URL structure, then it would be very complicated and the redirecting process becomes difficult. But it is possible by using these codes: Redirect 301 /old-sample-page.html http://www.newdomain.com/new-sample-page.html Redirect 301 /old-sample-page-2.html http://www.newdomain.com/new-sample-page-2.html They propose creating a spreadsheet with the URLs for the old site in one column and the URLs for the new site in another column. This obviously could be pretty time-consuming, so be sure to prioritize and start with the pages that generate the most traffic.

5) Retain the previous URL STRUCTURE:

Retaining the previous URL structure makes the transition process very simple. If you could avoid changing of URL STRUCTURE, all you need to do is just redirect your website pages from the old site to the same pages on the new site. You just have to run few lines of codes in order to carry out the process: RewriteEngine On RewriteCond %{HTTP_HOST} ^olddomain.com$ [OR] RewriteCond %{HTTP_HOST} ^www.olddomain.com$ RewriteRule (.*)$ http://www.newdomain.com/$1 [R=301,L]

6) Over the Top marketing of your new brand:

Use social media for extensive marketing of your new brand, which would help in gathering a lot of reorganization for your new brand and have to keep in mind some simple points before updating in the social platform: a) Facebook: only allows you to change your page name and URL one time. Just once. So keep that in the back of your head if you decide to make a change. b) Twitter: There are a lot of IDs that aren’t in use on Twitter, so if someone has the one you want but isn’t active, reach out to see if you can take it over (this is what Twitter suggests because they’re very slow at deactivating these accounts themselves). c) LinkedIn: is an easy site to deal with when rebranding, unless someone already has your company name. If that’s the case, you may need to alter your company name just a little (think about keeping the name the same, but adding on a tagline after it). To change the URL, you have to contact LinkedIn directly. You could also announce your brand re-launching through press releases, email announcements. guest posts and other forms of online advertisements. But at the last don’t forget to monitor the traffic and rankings of your new site.

7) Keep in Touch with Mobile site:

Up-gradation of your mobile site is a must when rebranding. Your new site has to be mobile-friendly and easily accessible in mobile also. Nowadays usage of mobile is much more than any computer systems for surfing. This is an era of smart phones where users search using mobiles more than desktops. You must start thinking about launching your mobile site first. If it isn’t, however, then it’s probably safe to focus on your main site first and then after that’s up and running work on creating an equivalent version for mobile.