color schemes of a website designing

Color plays a vital role in designing of a website. It is the primary thing noticeable by user when he visits a website, creating an impact on the visitor’s mind in regards to website design. Color schemes can be utilized to describe the perception and mind-set, which in turn assist to get the message across efficiently.

A lot of ways can be used to decide a color scheme for your website. Some web designer chooses their six senses while some prefer to follow a systematic approach while selecting a color for their webpage design. In this column you’ll find some of the finest approaches that one can adopt for selecting color scheme during website design.

1. Color Basic:

Colors used in website should be kept distinct so that they are easily understandable on the screen. If you want to make your web content convenient to read then, one should avoid using bright or dark colors for background because it can lead difficulty for people having eye problem.

Colors are distinguished into three groups:

• Primary colors:

Primary colors are the key colors that are mixed together to produce other colors. The different kind of primary colors are red, yellow, blue and green.

• Secondary colors:

Secondary colors are produced by blending two primary colors in equal quantity. These are orange, green and purple.

• Tertiary colors:

Tertiary colors 

Tertiary colors are generated by mixing a primary color with a secondary color. They include the following colors red-orange, yellow-green, blue-purple etc. 

2. Color Terminology:

Some color terminologies are mentioned below:

• Hue:

The hue is a particular variety of color. It includes red, blue, green etc.

• Chroma:

Chroma refers to the purity of color with no added white, black or grey color.

• Saturation:

The saturation of a color means the intensity of color i.e. the richness or darkness of a color in an object.

• Value:

Value of a color refers to how light or dark a color is.

• Tone :

Tones are produced by combining two colors black and white, making it more dull than original.

• Shade:

Shades are generated when black color is mixed with a color or hue, which it makes darker than original.

• Tint:

Tints are created by combining a color with white, which makes it lighter than original.

3. Monochromatic Color Scheme:

Monochromatic Color Scheme refers to the scheme which comprises of all variations of single hue such as red, shades or tints. The monochromatic color scheme will range from lighter and darker versions of color. These schemes are mainly famous for websites or logos as they the make design more impacting and attractive.

4. Analogous Color Scheme:

An analogous Color Scheme majorly comprises of three colors that fall next to each other on the color wheel. These colors have an identical relationship amongst them. For example yellow, yellow-green, green; violet, red-violet, red and red, red-orange, orange etc.

The scheme is preferred while deciding a color scheme as it maintains some sense of unity and balance. This is possible because it not only selects the color from same family but also from distinct tint and shades within that family.

5. Complementary Color Scheme:

Complementary Color Scheme is a color scheme produced by using two colors placed opposite to each other on the color wheel. Complementary colors typically when placed together create a high contrast.

The complementary color scheme is commonly favored to intensify the web design or to draw the attention of users. This color scheme also assists in designing a website layout or logo creating a strong visual impact.

6. Triadic Color Scheme:

A triadic color is an exceptional combination of three colors which are equally placed on the color wheel. Triadic colors consist of distinct sort of colors but the main primary triadic colors are blue, orange and green. These colors are used to produce diversified styles such as contemporary or traditional.

Though primary colors, secondary triadic colors can be created. For example a purple color can be produced by combining blue with orange and so on.

7. Contrast color Scheme:

A contrasting color (also known as complementary or clashing colors) means where two colors on the opposite side from different segments of the color wheel are considered. This scheme is used to generate more effective and creative effect in your website design. 

8. Harmonic Color Scheme:

Color act as a persuasive tool for designers. They can be used to present emotions, feelings, perception, to discover moods and emphasize certain essential points.

Typically, color theory is an essential part of a website design explaining the designer how colors interact with each other. It also helps in producing harmony and utility in the design.

Let us consider an example if a person wants to design a website with a green text on a blue background then he should consider what colors he can use for other elements on the web page so that the colors don’t conflict together.