How to audit digital marketing efforts

Digital marketing is done to make the people know about your business. A website is a great way of representing business. Digital marketing helps to generate leads and converting at least some of them to customers. As our clients will be all over the world, if few percent of them makes business with us like buy products or use services then this automatically generates profits. But one thing to know is that a business may fail so badly that can incur more losses than investments. It all depends on how effective digital marketing is done. Traffic for websites is not an overnight achievement. It takes time and monthly progress should be checked. Auditing digital marketing helps to cross-check the activities that are done and a chance of rectifying errors can be done.

Auditing the website’s reach:

One of the techniques of Digital marketing is SEO. With the help of search engine optimization (SEO), more traffic can be generated for websites. Traffic is calculated on how many people will visit the website daily. Auditing the reach will help the marketing expert to visualize the results. If the people visiting percentage is less, suitable actions will be taken to improve the reach. With Google’s keyword planner tool, new keywords can be found and choose the keywords with less competition and more usage.

Auditing the performance:

The performance may be good at the start because of low number of images and content. But as time goes, content is added and many more options are introduced. One thing to keep in mind is that the users will only visit the websites to find an answer. So, if the website is taking much time to load then users will close and move on to other sites. We may find it loading faster but that may not be true. Auditing the performance includes how well the landing page is loading, buttons, sign up and sign in pages are working and so on. This process gives a clear picture and if performance is dropped down, optimizations can be done to improve the site’s overall behavior.

Auditing the content:

Content is the heart of the website. Unique content with suitable keywords attracts many users. There are many digital marketing tools available to give a report of content. The keywords that are used are good enough for a topic or not can be decided with the tools. If they are not impacting search engines, it’s time to replace with new keywords. Not only keywords but proper structuring of content is also essential. Writing in short paragraphs with understandable subheadings and points will attract the users. People are not interested in long paragraph articles. Auditing helps to know the present reputation of content and if negative reviews are more, then the content can be modified.

Auditing your leads:

Leads are people who may or may not be converted to customers. Email marketing is done to these people to make them aware of offers and business related details. Marketing also includes wishing them during festivals with the logo contained in the email. These activities are done to remind them and auditing the leads will result in filtering out people who have already become customers and to remove some leads. Categorizing the leads is very important. There will be faulty emails which get bounced every time an e-mail is sent. In general, business is done with a couple of products or services to offer. Leads are differentiated based on their responses and targeted emails are sent based on their interests. Auditing your leads is necessary.

Auditing your social marketing activities:

Social marketing plays a very important role. In fact, most of the traffic comes with social marketing. This includes engaging in activities online, postings on various social media websites and so on. Facebook Insights is a great tool to find out the post’s reach to the public. This tool gives an exact count of how many people, the post has reached and this gives an outline of business reputation. The aim should be to make posts reach to as many people as possible. Facebook, Twitter, Google plus are some of the social media websites. Daily activity is suggested in these sites to stay alive in the competition. Auditing helps to know the present status and if likes are less, then alternate methods like posting ads can be done to improve the reputation of a business.

Auditing your marketing value:

Social media marketing, e-mail marketing, ad campaigning and SEO, all these are collectively termed as Digital marketing. Even though site rank and traffic is improving, it is better to audit the progress and compare with the last time audit reports. This helps for tracking and the numbers should be more with the latest audit report. That means more traffic, likes, more leads generated and satisfying ROI (Return on Investment), when compared to the previous audit, should be observed.