Advantages of Digital Marketing Over Traditional Marketing

Marketing is essential for a business to stay ahead of its competitors. Advertisements and promotions represent the business and is advisable to be in a creative manner. People see a lot of ads daily and in order to remember your business, the promotions should be creative. Traditional marketing can be termed as promoting your business in Television channel ads, newspaper ads and in radio. The Internet is less popular these days and those were the only ways of marketing. Digital marketing can be termed as promoting and advertising your business online mostly focused in social media. Some of the types of Digital marketing are E-mail marketing, social media marketing, and PPC ads. Digital marketing is supreme and more advantageous than traditional marketing. Let’s discuss the advantages of Digital marketing over traditional marketing.

More audience can be targeted:

Traditional marketing covers less people because there are only few who read newspapers, some watch TV and listen to radio. The case is completely different with digital marketing. Almost 80% of population spends their time on mobiles for over 4-5 hours a day. This is a boon for many companies as they have a source of marketing. How creative is their approach to attract customers reflects the profits generated?

Pricing is relatively low with Digital marketing:

Lots of money is required to put ads in newspapers and in channel ads. Digital marketing can be successfully done with less than half of money spent with traditional marketing. Acquiring Leads is difficult with traditional where as it is easy in Digital marketing. Conversion rate of Leads to clients is more in Digital when compared to traditional marketing. Profits are not obtained just by collecting user information. Targeted approach towards users in a planned way makes them buy products or use services which generate revenue.

Analysis of progress in marketing is done with Digital marketing:

Food, power, shelter and internet are the basic things in life in present trend. If you want to make people buy your product, the need of that product or service should get into the heads of customers. It is wrong that investment in marketing will sure return with profits. Marketing done without planning leads to loss and ultimately forcing you to close the business. This was the problem with Traditional marketing. You spent money on ads but there was no way to find out how many people actually saw that ad? What do they think about it? These can be solved in Digital marketing. Almost everything like how many people visit your page per day, the reviews they post for products or services and how many leads are accumulated can be known. Google analytics is a great tool to manage this data and it’s good to have the feature which enables you to change plans when specific strategy is not working out.

The conversion rate is higher in Digital marketing:

Leads are those people which are not yet clients but are willing to be. Leads can be obtained in many ways. People search for information in internet. Give them a preview of what they need and make remaining info locked. They have to simply enter their email and sign up for unlocking the content. Majority of people signs up and this is one of the genuine ways to get leads. From then on, information regarding your offerings on products and services will be sent via email. If he/she is interested, then they will buy. Conversion rate is higher because with low pricing, their works will be done with using services and buys products too if they find it useful. Marketing should be done in such a way that people should think that yeah, this product is really useful in our daily life. If this thought rises in people’s mind, then that is enough for generating profits and with good service, they may come back and buy some more products.

Time and money can be spent calculative:

For every person, time and money are important. In traditional marketing, more money should be poured because if you want to advertise and one newspaper brand or channel are not enough. You have to put ads in all the top channels to get publicity. There is no guarantee and time frame until which business starts getting profits. In digital marketing, you can analyze how the marketing is going so far. In general, 3-6 months are given for marketing experts to improve website ranks and be placed in the first page of search engine results. If strategy is not working out, then proper adjustments to campaign can be done. Although some time and money is wasted, this is far better than scenarios with traditional marketing. Accepting negative feedback from people is a great way for improving your business. There will be some who intentionally comments negative, but those should be converted for your own good. Replying to clients makes them feel good and they may buy products or use your business services again.