The goal of every
website designing company in Gurgaon, Delhi or elsewhere is to attract clients’ as many as possible keeping in mind that you never get a second chance to make a first impression. Every client wants a talented freelance designer who is easy to work with, inexpensive, prompt, accurate, and open for new ideas and feedback.
Without proper planning and comprehensive project management, problems that could have been avoided may arise. Working with a freelancer may be awesome as it is rather cheap but if not handled properly it can be fraught with miscommunication, misaligned objectives and working styles, or a finished project that doesn’t fit the rest of the your brand narrative.
These are the following mistakes by freelance designers that may cause problems.
1.Inability to Meet Deadlines
This is the determining factor whether a client will hire you again or be consistent. Over promising and under delivering are mostly the contributing factors. Most of the times something you were optimistic about can turn into a heaping pessimism eating you alive every time you think that you have failed to deliver on time.
Understanding your limitations and being able to say no can help you revive your rather dying freelance career. Learn to manage time properly as time is money. If it is too late you can handle the heat of the moment by calling and explaining to your client, renegotiating terms of the contract if you signed any and hiring a temporary help.
2.Poor Communication
Good communication creates better work relationships and understanding. Follow through with promises that you make and avoid keeping your customers in the dark. Freelancers mostly avoid communication with the clients that gives them a sense of insecurity about their website. Be proactive and professional by informing your clients about any changes or updates.
If you avoid communications and interaction with the clients, they may feel insecure about their website in your hands. This cause a negative effect on your business as a freelancer.
You can use phone, email, Skype or pager. Interaction is intuitive. Talk to your clients both on a professional or personal level if need be.
3.Borrowing Other Designs
Stealing someone’s idea may lead to legal issues, that will in turn ruin your reputation and your career as a whole. This will also cause problems with your clients; no one wants to work with someone who is not legitimate as it might kill the credibility of the brand created. Let your work sell itself to gain more clients.
4.Full Work Load
Taking on every project that comes your way will get you stuck with loads of work to do. You should turn down some of these projects as you might end up creating an embarrassing or overwhelming site which won’t be your aim.
Avoid something you do not really know, projects that make you uncomfortable, anything that comes by when you are totally booked, projects from family and friends to avoid straining relationships and projects from clients who don’t know what they want or do not pay. Always keep in mind that your current clients are more important than the future ones.
5.Not Keeping Up With Current Trends
Don’t get too comfortable with where you are and whatever it is you are doing. With the changing in technology and trends the methods and strategies to market should also be changed.It is imperative that you keep up with the current trends, techniques and tools to protect you from falling behind. It is often that freelancers does not cope-up with the latest trends and updates thus your website can lack these updations which are necessary.
6.Using Too Many Fonts and Grammatical Errors
As freelancers do all work and they lack expertise so they use too many fonts will give your design an amateur appearance due to lack of visual cleanliness, much of a cluttered piece of work due to inability to read. A design with text that has grammar errors will easily diminish credibility and fail to inspire confidence in your clients.
7.Poor Organization
A poor organization will lead to a lot of time wastage, as you will spend hours looking for documents and design files that should have been neatly stored and backed up from the beginning. Freelancers are alone to do whole work their self.
They do design, development, testing, deployment so they try to do whole work and lack expertise creates a lot of problems with clients. Set up an organizational system that is easy, to avoid overwriting of files and misunderstandings with your clients about resources or even invoices.
8.Not Understanding a Client and Their Funding Limits
Do not take a project if you don’t understand clearly the client’s objectives and goals. You need to have a crystal clear vision of what is in a client’s mind about a final product to avoid disputes about what was expected from you.
If your client runs out funds it can lead to cancellation of the project midway, you need to ask for a deposit upfront before any work commences. Set prices that are realistic to avoid pushing away potential clients.
When working as a freelancer at a design agency or business you will need to be a visionary, time idealistic as you will come across all kinds of clients with their unique personalities and quirks. So it is important to nurture relationships with clients and establish a sense of trust and goodwill.