8 Necessary Elements of a Great Website

When designing a website, you first need to consider your marketing goals and design your site around the actions you want your visitors to take. A unattractive or poorly built website will do more harm to your business than help it. The simpler and more user-friendly your website is, the more sales it will generate. Remove any unnecessary clutter, visual eyesores and any confusing links on your website to help promote your sales. A poor web development can erode trust and goodwill among prospects. Netscape India is one of the leading website designing company in Gurgaon as they build sites that are legitimate and profit oriented.

These are the 8 important elements that website designing companies consider. They include;

1. Home page– as businesses both large and small continue to populate the web your challenge is to attract and keep the users attention. You need to make sure that your site is appealing, professional and polished to achieve this. Pay attention to the following professional ideas for your homepage to keep your business successful by impressing a potential customer; use a good color that will not distract the written content and create a proper tone for your business, high quality product images to help increase visual appeal, keep it simple and allow for adequate white space by not overloading your website, use a font size that will ensure your text is easy to be read by the customers and use meaningful graphics. Use a proper screen resolution and ensure that your website is compatible with all browsers.

2.Rich content- a good website should provide relevant content that the readers want. You should use a proper layout to organize and highlight content this will help the customer to continue reading. Background videos can also be used to entice the visitor as they seem more effortless as Most people maybe hesitant to read heavy blocks of text. You can use an introductory video for new users to your website. Update your content regularly and speak to the customers. Relevant and attractive images attract the attention of viewers and encourage them to spend time on your website.

3. Proper navigation– always keep your navigational menus to a minimum to avoid overwhelming the users. Directional arrows can be used in sites with parallax scrolling. People will interact longer with your site if they are able to navigate easily through it. A proper navigation informs the users where they are at the site, a way to go back home and other directions. Therefore proper menus should be present on your website.

4.Contact information– whether they want to get more information, provide feedback directly to you or just say hello, you have to allow users to transmit their message to your company. This shows that you are readily available since a site is just an extension of the physical location of your organization. Give the users a way to communicate and find you on the real world whether on a personal or a professional level.

5.Call to action– call to action are most essential part of any website. This is a set of words to urge your visitors to take immediate action. This can be used to make a sale, provide information or gather contact information. Call to action prompts should be strong and obvious. Don’t make your website a billboard or a pamphlet. Interactivity is intuitive. Therefore call to action should be used frequently at relevant places.

6.About us page– this page should tell the users what you do, who you are, company’s philosophies, goals and how you came to be. It can also be the place for success stories and testimonials. Make sure that the page is not long and wordy just enough to keep the customer interested and not bored. You can also include information about your location, emails, telephone, landline and fax here to ensure customers can reach you at any time.

7.Social media links– these links can help integrate your site by gaining more new visitors from other users’ personal and professional networks when they share information on other sites. Many people check your social media presence and visibility before buying your products or services. Therefore social media icons with page links act as fuel in the user’s purchasing decision.

8.Search engine optimized– starters should ensure that they use leverage links that contain their key words, use HTML for written content and not flash and JavaScript, use cascading style sheets for your layout and keep your HTML code clutter free.

Some of the mistakes that would spell disaster for a website include; stale content, no photos, too much content, being bland and looking illegitimate.

If you need a high quality website on time and within your budget contact Netscape India to experience professional and experienced web developers in their areas of expertise. Netscape India creates websites that directly increases your sales and ensures your business takes a great leap into the realm of infinite possibilities to grab its rightful share.