In today’s age, writing a blog is considered a skill. When we are trying to grab the attention of a crowd to read our articles or blog spots, We use a proper set of skills, for example, we use different types of fonts, write important lines in bold text, using proper grammar and making bullets etc.
So when we want to improve the rankings of our website on google, we also use a set skills or tricks to overall optimize our website in search engine rankings.
Search engine optimization is quite important for blog sites owners, by optimizing the pages, we are enabling more people to visit our website.
Without any optimization, there will be less traffic on the blog and all those hard-written quality blogs will be of no use.
Following are 7 Tricks that Make your Blog SEO Friendly.
1. Research as much as possible
The more you do research, especially on your keywords, the better. A proper research on keywords promises optimization of the page. One other thing is focusing on writing quality content which is easily understandable by the people who visit your website. An article written with simplicity promises a decent crowd on the web page Because people also search on google with simple terms and keywords. It is also possible that you are already using strong keywords without even knowing, But, using certain tools for finding out the correct keywords can boost your rankings which is the ultimate goal of SEO.
The most common tool used is Google Adwords Keyword Tool. This tool aids you in searching for the correct keywords for your page.
2. Putting the keywords where they belong
When you write some content on your blog. The humans reading it will understand it and may like it too. But to make our blog SEO friendly, we have to make sure that the search engine crawlers also get attracted to the keywords so that the content gets indexed.
when we have successfully found beneficial and useful keywords related to our topic, we need to put them in specific places to optimize the page.Now the question is, where to put these keywords?
Well one can insert the keywords in locations such as: Title, Title tags, Last conclusive paragraph, Initial paragraph, Headings and Anchor text
3. Headings and subheadings
It is always a good idea to write with headings which focus on separate topics instead of just writing big long paragraphs. Headings can act like a skeleton of the whole page. They make our page SEO friendly and at the same enhance the total readability of the page.
Headings help clarify the more important part of the content and is considered an essential feature of SEO. They are most useful when the user just skim your page. Headings provide them information about what are the contents of the post and what is included in it.
4. Don’t overuse keywords
Yes, using keywords can help the overall optimization of the page, but we can face a lot of problems if we overuse the keywords and start filling our content with it. It leaves a bad impression on the readers and makes the content very difficult to read. The followers of your blog may stop coming to your site because they were annoyed by the overuse of certain words in the article. Overusing keywords not just pushes away readers, but you can also get a penalty from google, so be cautious!
5. Keep your content updated
Most people do not realize that updating the content regularly has a great impact on SEO optimization of the blog.
Keeping the content updated has its benefits. For instance, People will visit your site often if they like your content and expect new posts every week. Your domain becomes more secure because more updated content means more number of pages in Google index. Regular posting generates more views and writing more can help the content writers improve their skills too.
If you find out change in something you have written , them updating it with the latest information is essential. Otherwise your visitors thought that your website has lack of monitoring and updations.
6. Make images Google friendly
Using images with your text always makes the content eye catchy and helps explain the topic.
Images are attractive to humans but search engines don’t understand images the same way. Many blog writers fail to understand the significance of including the keywords in the name of the image file and in the alternate text field.
For example, suppose we upload an image on a blog, instead of uploading the image with a name like “Photo.jpg” or “image.jpg”, it is far better if we upload it with a keyword in the title of the image file.
One can also use keywords in the ALT text of the images on the post.
7. Using social media for promoting your content
In a recent research, it was found out that about one-third of the world’s population will be using social media by 2020. Businesses always use social media platforms such as Facebook, Twitter, and other social media sites to stay in touch with their clients and attract potential consumers.
Posting about your blogs and providing direct links can guarantee more spot light on your blog website.
If you follow these mentioned tricks, you may surely make your site more SEO friendly.