5 Essentials SEO Tips for 2016

One of the greatest contest today in the online world is Google ranking of web pages. As a result, many SEO companies have cropped up claiming to offer the best SEO services. In the past few years, the Internet has become the central point for all businesses. E-commerce sites have been seen gradually replacing the real shopping in mall and retail stores. All companies, large and small, use their websites to market their products and services. Of course, there companies bound to be selling the same product or service, and thus the quest for who ranks highest in the search engines becomes an open war. This is known as SEO (search engine optimization). The beauty about Google ranking is that it does not rely on the fame of your company or the size of the website. That means any website can find itself on the first page of Google if only you follow the right steps to achieve that. Below I have discussed some of the steps you need to take to rank higher in Google. A good SEO Company in Gurgaon, Delhi should be able to achieve this for you. #1. Choice of Keyword A keyword phrase is the greatest contributor to the improvement of your ranking. A keyword is simply a word or a group of words that you feel your clients are likely to key in the search box while looking for your services or products. For this reason, you should take absolute care in the choice of your keywords. For example, if you are a Roofing Company probably based in Nevada. You can use a keyword like roofing tips Nevada. The number of times the keyword appears on your website is also important; this is called keyword density. CAUTION! The keyword should be used in a natural way to avoid keyword stuffing which may lead to your website being banned by Google. #2. Content Your website should be rich with informative content. This will help you rank better on Google. The content should also be updated regularly. It is important to avoid duplicating content on your web pages to increase word count as Google may penalize you for this practice. Google inspects the quality of your content to see if it’s helpful and this improves your ranking. Also is if your site has quality content, it will attract more visitors thus increasing your traffic which is good for your ranking. Content should be relevant, fresh, and updated according to the website requirement. #3. Links Inbound and outbound links are of great importance to improving your ranking status. An inbound link (also backlink) is a link from another website that directs clients to your site. An outbound link, on the other hand, is a link that originates from a page on your site and redirects users to another website for more information on the same topic. The more backlinks you have, the better your ranking. The links, however, need to be relevant and provide users with rich, informative content, not just blank or empty links. Along with backlinks, your website should also have a strong internal linking structure. #4. Alt Tags on Images. Images are the centrality of the appearance of your website. One common mistake many web developers make, is adding images without paying any attention to the alt tags. A good web designer should use the keywords discussed earlier as the image title, description as well as the alt tag. Doing so boosts the ranking of your website. Alt tags help google crawlers to know about the images and they judge the relevancy of the images using alt tags only. #5. Title head and Meta description Meta description refers to the piece of text that appears on Google search result with the title of the page it is found on. Both this should be well developed to ensure the content is catchy and answers the client’s question immediately prompting them to click the link. Meta description should be a bride summary of your content that attract visitor to go in your website to find out more information. Other tips for boosting your Google ranking. • Improving page loading speed • Employ social networking on your websites • Non-index duplicate text using robots.txt files • Use of SEO plugins • Use of Google sitemaps If you follow these simple steps, your ranking will significantly improve, and you will eventually find yourself on the first page of Google. If you have no expertise in web design, you can hire an best SEO company in Gurgaon Delhi that will provide you with this best SEO services. Take caution to hire the services of an established company and avoid disappointments. I hope you find this article helpful and have learned something new. I wish you the best of luck in all your endeavors.