What are Digital Marketing examples?

Digital marketing will be the key factor in the success of business. People get to know about your business only after successful marketing campaigns. There have been cases of business getting losses because of poor marketing strategies. Heavy competition exists for every business. Some businesses sky rocketed their way into being successful by using Digital marketing creatively. This helped them to earn more profits. Let’s discuss some of the examples where the companies used marketing in a creative manner and generated huge revenue and reputation. UBER UBER started in 2009. Until then, taxis are costly. UBER came up with a concept of booking a car in few clicks from app (android & IOS mostly) and charge is pretty less. They offered incentives for drivers and coupon codes for customers for free rides. More drivers registered under UBER in no time and many people signed up. A simple concept of earning free rides by referring friends and family has impacted the market. UBER mania spread to all countries and nowadays UBER is a must have app in the smartphones. Airbnb: Necessity is the mother of invention. This proverb is justified with the story of Airbnb. The creators of Airbnb got this great idea when they were unable to pay huge rents. They thought of creating a platform where travelers and hosts meet online. It is very difficult to judge a hotel with just outer looks. Many people while travelling to other countries prefer hotels with most positive ratings. In Airbnb, as a traveler you can browse through the hotels with images/videos posted by hosts. As a host, you get to register your hotels or house with all the details like location, price and few images of inside hotel. Ideas like these won’t require regular marketing. Once it gets exposed and is known to people, they start using the service. Quora: People get so many questions daily on various topics. There have been several websites to fulfill this purpose but Quora got the attention out of all. The idea of getting people around the world together on a single platform to answer questions and also to ask them made Quora popular. Compared to others, you will receive answers almost instantly. Sometimes, it may take time but overall so many users are registered in Quora. Marketing helped Quora but the purpose it serves is the reason for success. Everyone at some point of time needs help from which bike to buy to career questions. This platform explores many people’s opinions which are very helpful for the people who ask questions. The Wirecutter: You probably heard about affiliate marketing. Placing ads of a product on website/blog and if user does a purchase from the website, then a share of money is transferred to owners. The Wirecutter team used the idea and they built a website of products with real reviews. Pro’s and Con’s will be discussed and among all, best product is declared. The links for buying is also stated so that user will buy from their website. Only in 2015, site generated over $150 million in transactions. There are a lot of brands offering products and it is difficult to choose which one to buy in the same price range. The Wirecutter worked on this purpose and it rained profits over the company. These kinds of ideas are useful for people and it gets spread all over the world very fast in this generation. Jet Blue: Jet Blue is a popular Airlines company. In every business, you will find discount rates being posted on various social media websites to attract more customers. But Jet Blue is not from that category. Instead of using twitter for posting special offers and discounts, it rather used for a fast customer service. Generally, it takes some time to get reply in twitter for a comment. But in Jet Blue’s account, you type some comment like a query about timings, response comes in minutes. They are always available 24*7. There will be competitors in every business area, but in order to stay ahead, you require an extra facility which people should speak about. For example a person comments and gets instant reply from Jet Blue, he/she gets surprised and shares this info with their friends. They will also try and experience the same and sharing continues along with bookings in Jet Blue whenever necessary.

What to observe from these examples:

Success not only comes with digital marketing but with idea of projecting the business into public. A business idea should be based on reducing or eliminating a specific problem. Promoting your business becomes so easy when people accept your idea and buys the product. In general, people show interest more in products shared by their friends and relatives. With social media apps like Facebook and Whatsapp, instant sharing is done. Hit or flop of a business completely depends on the purpose and way of marketing done.